2022 Ford Maverick gets a surprising amount of attention

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People are noticing the 2022 Ford Maverick. You could attribute it to Metro Detroit as a corporate city, but that's too easy. Despite its modest size, the Maverick has a presence.
I expected the truck to make people curious. Aesthetically, the Maverick's closest rival, the 2022 Hyundai Santa Cruz, is much more noticeable with an eye-catching grille and front-to-back curves and folds. The Maverick's square behavior makes it an inconspicuous eye-catcher, and it has some design frills, especially at the front with the blocky headlights that Tetris has with the grille.
It's not just looks. The MSRP under $ 20,000 offers real value and is an articulation of Ford's strategy of moving from cars to offerings of similar size. This is better than a Ford Focus, and it makes sense why Ford took such a huge risk in redesigning its range of products. And the hybrid version gets up to 42 mpg.
Ford sold 4,140 Mavericks in October, beating the Santa Cruz's still healthy 1,848 units. Ford says trucks left the dealership areas in an average of five days, which is a brisk pace. The Maverick also attracts young buyers, with a quarter of its sales to people between the ages of 18 and 35.
While the sales numbers are interesting, the Maverick starts about $ 4,000 less than the Santa Cruz, and Ford sells more vehicles than Hyundai in the United States, so that's only part of the equation. Ford and Hyundai will define success for their small trucks in different ways. They are both eye-catching, but the Maverick surprised me with its star power. It will be interesting to see if this segment has staying power for Ford, Hyundai, and perhaps others.
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The North American Car, Truck, and Utility of the Year Award finalists were announced at the Los Angeles Auto Show this week, and the Maverick and Santa Cruz both made it in the truck category, where they were joined by the Rivian R1T.
The Honda Civic, Lucid Air and the Volkswagen Golf GTI / R vie for top awards in the passenger car segment. The Ford Bronco, Hyundai Ioniq 5 and Genesis GV70 make up the SUV field. The winners will be announced in early January. The finalists were selected from a field of 23 semi-finalists. Full Disclosure: I am a NACTOY judge.
Strange: the famous designer Marcello Gandini denies the rebirth of the Lamborghini Countach. Lambo has essentially redesigned the Sian with a modern take on the Countach's design features. It is a limited edition piece with only 112 copies, so hardly a revival of the wedge-shaped demon that captured the supercar zeitgeist from 1974 to 1990. Gandini wrote the original, and it is one of the many highlights of his legendary career.
Even so, Gandini made a damning statement in which he said he had no role in the new Countach. Oddly enough, he appeared in a video talking to Lambo's current chief designer, Mikja Bokert, about Countach styling, and a model of the new Countach is presented to Gandini.
Gandini's testimony is that he just viewed it as a model and nothing more, and Lambo (in a statement to Top Gear) notes that its most famous designer didn't play a role in the current car. It's pretty tough all around.
Greg Migliore is the Editor-in-Chief of Autoblog. Follow him on Twitter @gregmigliore.
Maverick as a Halloween tailgate machine:
@autoblog
Happy Halloween? from the rear of the Ford Maverick ## ford ## fordmaverick ## happyhalloween ## trucksoftiktok ## trucks
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