2023 Hyundai Grandeur (Azera) revealed with futuristic makeover for overseas markets

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Hyundai's American division took the Azera seriously after the 2017 model year, but the big sedan lives on in several overseas markets. Known as the Grandeur in some countries, including its home market of Korea, it entered its seventh generation with a futuristic exterior design that will not leave anyone indifferent.
Up front, the new Azera borrows styling cues from the head-turning Staria introduced in 2021 – a sedan influenced by a spaceship-inspired van is admittedly a difficult plot to follow, but bear with us. The front end is relatively low and flat and is characterized by a massive grille flanked by two rectangular headlights. The thin LED strip above the grille accentuates the Azera's width and exemplifies Hyundai's Seamless Horizon design language. At the rear, this design approach brings with it an elegantly curved trunk lid and a second LED strip.
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Designers bucked the "four-door coupe" trend and gave the Azera a relatively upright roofline, revealing a spacious interior. Above the rear wheels, the sheet metal begins to drop towards the trunk, creating space for a third side window. Hyundai notes that this feature pays homage to the original grandeur, which debuted in 1986 as a badged Mitsubishi Debonair.
The cabin reflects Hyundai's ongoing upward trend, both in terms of materials used and technology. The driver faces a steering wheel inspired by that of the original Grandeur and a digital instrument cluster linked to the infotainment system's touchscreen. If you look closely, you'll spot some cool design details: South Korea's design approach inspired the pattern on the door panels in particular. Real wood panelling, aluminum accents and naturally colored leather covers round off the high-quality appearance.
Hyundai hasn't released any technical specs, although we expect the engine range will include four- and six-cylinder units. Front-wheel drive will be standard, and all-wheel drive will likely be offered at extra cost in some markets. More details on the 2023 Hyundai Azera will be revealed in the coming months, and deliveries are set to begin in the second half of 2023 — but not in the United States. There's nothing to suggest the Azera will make a comeback here, where crossovers and SUVs make up the bulk of Hyundai's sales.
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