2023 Toyota Crown revealed, replacing Avalon with an old name and new body

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This is your 2023 Toyota Crown, returning unrecognizable from our shores after a long hiatus. The Crown debuted in Japan in 1955, making it Toyota's oldest passenger car name. Much like a Japanese E-Class, the Crown is known in its homeland for introducing new technology to Toyota's range, as a chauffeur for potentates and as a taxi, through its 15 uninterrupted generations. Toyota sold it in the US from 1958 to 1972. The closest we've come to him since is the Lexus GS, which used Crown platforms and powertrains.
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This 16th generation of the Crown continues the model's penchant for novelty, initially including three new body styles in Japan: a station wagon, an SUV and a high seat sedan, joining the latest version of the standard sedan. We'll get one of those, the elevated sedan.
A few years ago, a wave of new vehicles came with the disclaimer "It looks better in person". The 2023 Crown pays tribute to this era. Standing next to it in the studio, it looks like a crossover. In fact, its shape as an electric crossover would hit the mark, another of the shapely, raised diamond shapes that balance the dictates of aerodynamics, packaging and market tastes. The Crown even has a flat underbody, and the dingy parts from the front bumper to the rear suspension are hidden behind aero panels.
But it's not electric. And when we asked Toyota if there was a conceivable possibility of an electric Crown, we were told that the automaker had no plans to combine electric powertrains with Crown's TNGA-K platform in the US.
Beyond Avalon
Before we dive under the hood, let's get some comparisons out of the way. First, since this is effectively the replacement for the Toyota Avalon, Toyota sized it like the Avalon. The Crown is about two inches shorter than the soon-to-be-retired sedan, with the width and wheelbase being less than an inch apart between the two cars. The roof height and the all-important hip point - for that commanding seating position that sells cars in the US - are all four inches higher than the Avalon.
Second, some might be wondering why this isn't a reboot of the Honda Accord Crosstour around town. This is a full-size sedan billed as premium, the Crosstour was a mid-size, mass-market sedan. The Crosstour started at around $29,000, and the Crown will be significantly more expensive. And although the Toyota looks like a liftback, unlike the Honda, it has a trunk. Substantive differences in the experience, yes. On the face of it, we wouldn't blame anyone for summing up, "So it's a bigger, nicer Crosstour with a trunk."
There will be three trim levels, XLE, Limited and Platinum. The XLE and Limited ride on 19-inch wheels, the Platinum comes on an exclusive set of 21-inch wheels. An Advanced Technology package for the Limited can get this middle trim on its own 21-inch rims. The Platinum is also the only trim to offer a two-tone paint finish, combining black in the center and one of five colors on the sides.
Every Crown here will be an all-wheel drive hybrid. The XLE and Limited come with Toyota's hybrid system, which we're familiar with from several other Toyota models, but with upgrades like a high-capacity nickel-metal hydride battery. A naturally aspirated 2.5-liter four-cylinder is supported by two electric motors and sends its power to the front wheels via a continuously variable transmission. The E-Four AWD system is on-demand and uses an electric motor to drive the rear axle. Torque split ranges from 100% front to 20:80 front to rear.
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