Acknowledging derogatory term, Eskimo Pie owner says to change ice cream's name
LONDON (Reuters) - The US owner of Eskimo Pie ice cream will change the brand name and marketing of the product, he told Reuters on Friday, making it the youngest company to rethink racist brand images in a broad debate about racial injustice .
Dreyers Grand Ice Cream, the owner of Eskimo Pie, said he had been reviewing the business for some time.
"We are determined to be part of the racial equality solution and recognize that the term is derogatory," said Elizabell Marquez, marketing director at Dreyer's Grand, in a statement.
"This step is part of a broader review to ensure that our company and brands reflect our employees' values."
Earlier this week a unit from PepsiCo announced that it would withdraw Aunt Jemima's name and branding after weeks of protests against racism and police brutality triggered by the death of Black George Floyd on May 25 in police custody. This prompted a number of other brands to initiate reviews.
Dreyer's Grand is the US subsidiary of Froneri, a joint venture between Nestle and the British company R & R Ice Cream. R&I is owned by PAI Partners.
Nestle, the world's largest packaged food manufacturer, agreed to sell its U.S. ice cream shop, which included Eskimo Pie, to Dreyer's Grand in December 2019.
Eskimo Pie is a chocolate covered vanilla ice cream on a stick.
(Reporting by Martinne Geller; editing by Kirsten Donovan and Jonathan Oatis)
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