All the brands the Pepsi company owns may surprise you
All of the Pepsi brands will surprise you
Everyone knows PepsiCo is a big company, but if you think this beverage giant only makes soft drinks, all you see is the foam on the surface.
With decades of acquisitions and the company's global reach, PepsiCo owns 23 brands, each with more than $ 1 billion in annual retail sales.
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From hummus to kombucha, here are some of the famous brands that you didn't know Pepsi owned.
1. Quaker oats
It took many countries a while to warm up to oats for breakfast. An influential dictionary from the 18th century dismissed it as "grain generally given to horses in England but aids people in Scotland".
In the 1800s, Quaker Oats helped convince the American public to give this cereal a shot, thanks in no small part to its cheerful religious mascot, which acts as a "symbol of good quality and honest value."
PepsiCo acquired Quaker Oats in 2001 - but less for the healthy grains than for the other big brands of this venerable company.
Tropicana started in 1947 when the Sicilian immigrant Anthony Rossi started distributing fresh oranges in Florida. By 1970, Rossi had pioneered new methods of pasteurizing and transporting juice that made it possible to easily ship the product to the rest of the country.
Today Tropicana is without a doubt one of the largest juice brands in the world. The Florida processing facility squeezes 48 million oranges a day into 2.5 million cartons of juice, ABC News reported in 2017.
PepsiCo bought Tropicana in 1998 for $ 3.3 billion.
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America's No. 1 hummus brand is jointly owned by PepsiCo and Israel-based food manufacturer Strauss Group, which sells coffee, snacks, and dairy products.
Sabra is by far the largest supplier in the US and controls 60% of the country's hummus market. It uses chickpeas from Idaho, Oregon, and Washington, and recently announced plans to grow their own GM-free sesame seeds for tahini in the U.S.
The product line has been expanded to include vegetarian dips with Greek yogurt, guacamole, salsas and baba ganoush.
4. Stacy's pita chips
In the late 1990s, Stacy Madison and her partner were giving away leftover flatbreads to customers queuing in their Boston grocery cart. The chips quickly took on a life of their own.
PepsiCo bought Stacy's wholesale business in 2006. At that point, the company was selling nearly $ 65 million a year in pita chips.
Madison currently owns her own juice bar in Needham, Massachusetts and made her debut in 2019 with a new snack bar company, BeBOLD, not owned by PepsiCo.
5. Aunt Jemima
These bright red boxes of pancake mix and bottles of sweet syrup can be found in many American kitchens, but Aunt Jemima's branding will soon be a thing of the past.
The self-rising pancake mix found success in the 1890s with the creation of the Aunt Jemima character - based on the "Mammy" stereotype of a black caretaker devoted to her white family. Quaker Oats bought the brand in 1925 and was later acquired by PepsiCo.
PepsiCo announced in June 2020 that it would be dropping the controversial name and image. The new branding is expected to hit shelves in 2021.
6. Naked juice
If you enjoy drinking fruits and vegetables instead of chewing them, this popular brand of smoothie and juice should be familiar to you.
PepsiCo acquired the Naked Juice Company in 2006 to expand PepsiCo's overall health and wellness focus, according to Greg Shearson, president of Tropicana Products North America.
While the brand says their juices and smoothies are full of fruits and vegetables, with no added sugar, PepsiCo was sued in 2016 for allegedly exaggerating how healthy the products really are. The Center for Science in the Public Interest reports that a bottle of naked juice can contain more sugar than a can of Pepsi.
7. Starbucks bottled beverages
Starbucks News / Twitter
What happens when a bottled beverage titan teams up with the largest coffee house chain in the world? You guessed it: RTD coffee.
PepsiCo and Starbucks teamed up in 1994 to develop ready-to-drink cold coffee and sell it to stores, vending machines and soda fountains and Pepsis soft drinks in the United States.
Today you can get your daily dose of cold caffeine from frappuccinos, espressos, and even energy coffee drinks.
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8. Gatorade and drive
Gatorade was developed for the Florida Gators in 1965 by a team of university doctors. It's now the NFL's official sports drink, but there are plenty of regular office workers grabbing a bottle to refuel their electrolytes.
The brand's product line has been expanded to include protein shakes, powders and bars as well as reusable bottles.
Gatorade, formerly owned by Quaker Oats, also makes the Propel flavored water brand.
9. Rice-A-Roni and Pasta Roni
Reis-A-Roni / Facebook
The famous “San Francisco Treat” was created by the DeDomenico brothers, sons of an Italian immigrant who opened a noodle factory in 1912. The idea came from a recipe that one of her wives had borrowed from a landlady: Mix a can of Swanson's chicken broth with rice and vermicelli.
The convenient boxed food mixes grew in popularity through the family's Golden Grain Macaroni Company until Quaker Oats bought them for $ 275 million in 1986.
Today, Rice-A-Roni and Pasta Roni come in a variety of flavors, from buffalo chicken to jalapeno cheddar, and you can even have them in microwaveable cups. Shopping online? This free browser add-on will save you money every time you shop online and compare stores to ensure you are getting the best price available.
10. So many tokens
Betcha can't eat just one.
You may already know that PepsiCo's Frito-Lay division is responsible for Fritos and Lay's Potato Chips. However, the company also owns other popular brands such as Ruffles, Doritos, Tostitos, Miss Vickies, and SunChips.
Frito-Lay began as two separate entities in the early 1930s. The companies merged in 1961 and became a subsidiary of PepsiCo in 1965.
11. So many snack brands
Frito-Lay also produces a range of snack brands, from cheese balls to pretzels.
The division owns Cheetos, Chester, Smartfood, Cracker Jack, Munchies, Funyuns, Matador and more.
In fact, Cheetos is often referred to as the brand that helped bring Frito-Lay together. Fritos founder Charles E. Doolin has teamed up with Lays creator Herman W. Lay to manufacture and distribute the neon orange cheese bags even before their historic merger.
12. Two major brands of grain
PepsiCo is adding a couple of hits to its breakfast menu: Cap'n Crunch and Life.
The company's nautical cereal was developed by Quaker Oats in the early 1960s. The ads between the cartoons on Saturday morning often feature the Cap'n and friends crossing the sea of milk.
The branding for Multigrain Life Cereal isn't that colorful - it's being marketed for the "whole family", not just kids - but was created by Quaker Oats around the same time.
13. Aquafina and LIFEWTR
While PepsiCo is primarily known for its sugary soft drinks, the company also produces bottled water brands, Aquafina and LIFEWTR.
First launched in Wichita, Kansas, in 1994, Aquafina has been the top-selling American brand of bottled water for years. If you find it a bit plain, you can also try the FlavorSplash line.
PepsiCo launched LIFEWTR in 2017 to compete against rival Coca-Cola's Smartwater.
Lipton Tea started in the 19th century with Sir Thomas Lipton opening a chain of grocery stores in Glasgow, Scotland. He saw an opportunity to capitalize on all the tea he was selling and bought his own plantation in Sri Lanka.
It is currently one of the leading tea brands worldwide. Lipton's range of black, green, fruit, herbal, matcha, and benefit-led teas, including herbal and probiotic supplements, are enjoyed hot or cold.
British consumer goods titan Unilever and PepsiCo jointly own the tea brand.
Kombucha's popularity has grown in popularity over the past few decades thanks to its purported health benefits, and PepsiCo didn't want to miss out.
KeVita was founded in 2009 by organic winemaker Bill Moses and holistic nutritionist Chakra Earthsong. The brand includes the Master Brew Kombucha, Sparkling Probiotic Drink and Apple Cider Vinegar Tonic lines.
PepsiCo bought the fermented beverage maker in 2016 for $ 200 million.
SoBe, named for the South Beach area of Miami where it was first invented, is a bottled juice and tea brand sold at retailers across the country.
The company grew sales from $ 1 million per year in 1996 to $ 21 million in 2000 when PepsiCo caught on and took over.
SoBe “Elixirs” are available in a fruity selection of flavors, from the strawberry daiquiri “Tsunami” to the “Offshore Breeze”, a cranberry and grapefruit juice cocktail.
17. Several energy drinks
If you're not getting enough caffeine from Pepsis Cola or coffee products, just beat one of them back.
With its stake in Mountain Dew, PepsiCo controls Kickstart, Amp and Game Fuel - "the first drink developed just for gamers" - and wants to go even deeper into the energy drink sector.
In 2020, PepsiCo bought Las Vegas-based energy drink maker Rockstar for $ 3.85 billion. An exclusive distribution agreement was also signed with Bang Energy that year. However, the relationship has since broken down, and Bang is now suing Pepsi for misconduct.
18. Many other soft drinks
In the fight for supremacy in soft drinks against arch rivals Coca-Cola, PepsiCo brings a lot of support.
In addition to Pepsi Cola, the company produces Mountain Dew, Sierra Mist, Mirinda, Becherwurzelbier and Manzanita Sol.
Many fast food restaurants close exclusive offers with one or the other soft drink giant. If you've ever wondered why you couldn't find Coca-Cola and Mountain Dew in the same place, now you know.
There you have it, PepsiCo is a huge company with huge reach (no wonder it's blue chip status). PepsiCo stocks have grown steadily over the years. Even if you don't have to invest a lot, it's a good idea to use a free investment app to get a fraction of the stocks.
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