Apple event expected to bring 5G speed, smaller iPhone 12
By Stephen Nellis
(Reuters) - Apple Inc <AAPL.O> is expected to unveil an iPhone 12 on Tuesday, capable of taking advantage of faster 5G networks. This new feature is designed to boost sales during the company's busiest sales quarter.
The event is almost a month later than normal and comes as the coronavirus pandemic disrupted Apple's well-oiled machine for the design and production of its best-selling product.
Wall Street analysts broadly expect Apple to launch four new iPhones at the event, which will air at 1 p.m. from its headquarters in Cupertino, California. ET (1700 GMT). (https://www.apple.com/apple-events/)
Two "Pro" models are expected to have more camera sensors and a higher quality display. One will be available in a large version for fans of large screens. In the middle sits an iPhone 12 with the greatest appeal: a sufficiently large display and enough cameras to satisfy most Apple fans at a more attractive price.
After all, analysts expect Apple to return a model of its flagship phone with a smaller screen after several years of relegating fans of smaller devices to its legacy models.
The iPhones announced on Tuesday will test whether Apple can continue this series and trigger a wave of customer excitement for wireless 5G data networks, the fastest variants of which outperform the data rates of their predecessors many times over. Android devices from Samsung Electronics Co Ltd <005930.KS> and others have been offering the new network features for months, and analysts say 5G phones are pushing upgrades.
However, Apple is in the delicate position of wowing consumers with 5G without preparing them for disappointment: for many of its fans, it will be their first experience with 5G networks, which is years away from a dramatic pace in the US most consumers. Some analysts fear that Apple will sell a high-performance sports car while its customers confine themselves to sleepy village streets.
Prior to the event, Apple shares rose 6.4% on Monday, adding $ 128 billion in market value.
Apple gave up financial advice in January, citing the uncertainty caused by the pandemic. Despite waves of retail store closures and travel bans that delayed the development of the iPhone because Apple engineers couldn't cross the Pacific to Chinese factories as often, Apple's financial results largely curbed the pandemic.
In July, the company saw year-over-year sales growth in its most recent earnings across all categories and regions as consumers who worked and learned from home during the COVID-19 pandemic turned to their products and services.
Apple last month launched new models of watches with blood oxygen sensors, updated its iPad models, and at the same time launched a new package of its paid subscription services called Apple One.
The company is also committed to introducing new Mac computers based on proprietary processors rather than Intel Corp <INTC.O> processors before the end of the year.
(Reporting by Stephen Nellis in San Francisco; Editing by Lisa Shumaker)
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