Ashley Graham celebrates 'feeling sexy in lingerie' in new body-inclusive Knix campaign

Ashley Graham shared photos from her body-focused Knix campaign. (Photo: Mike Coppola/Getty Images for Lifetime)
Ashley Graham celebrates beauty in all shapes and sizes.
The body positivity advocate took to her Instagram on Monday to post a photo from her new campaign with Knix, where she posed in lingerie alongside five other models, identified as Carly Compton, Korrina Estrada, Tatiana Plascencia, Arielle Estoria and Indi Robinson have been identified.
Graham captioned the post: "This is about more than lingerie, this is about making sure everyone feels good, sexy and beautiful‼️ it all started with the casting call I posted on my story asking 'why do you want to share your beauty? with the world?⁠' We received sooooo many beautiful answers, it was almost impossible to pick just 5. But we succeeded."
Graham added that she "couldn't be happier" to have "these rock stars" by her side in the new lingerie campaign.
"Here's to constantly proving that feeling sexy in lingerie is for EVERYONE," she concluded. "LOVE YOU GIRLS. #RevealYourself #Knix."
According to a press release from the company, which includes everyday underwear as well as leak-proof, absorbent underwear for periods and incontinence, "Knix and Ashley Graham continue to build on their earlier narrative that all women deserve to be celebrated and given space and time to express themselves." to reveal and show their sexual side, regardless of their stage of life, body type, career, background or ability. Inspired by Ashley Graham's admiration for the art of different bodies, this collection is accompanied by Knix reliability and comfort. This collection will highlight Knix's impact mission to be an industry advocate and change agent, challenging the systemic and normative notions of what and who is considered sexy. The campaign reminds us that embracing ourselves and celebrating our bodies is always sexy."
The 34-year-old earned a lot of praise for the post. One follower wrote, "Love this, society makes it so hard to be body conscious." Another added, "Representing that is so important."
Graham, who gave birth to twins with her husband Justin Ervin earlier this year, is no stranger to lifting women and celebrating all kinds of beauty. In 2021, she shared an Instagram post encouraging people to embrace their summer bodies, along with a nude selfie showing off her stretch marks.
"As the weather warms up, I know many people struggle with wearing less clothing and showing more skin," she wrote. "I hope these photos of so many beautiful bodies I've been tagged on motivate you to love the skin you're in. Believe me when I say your body is beautiful, and I know it's easy to fool yourself that you are. You're not good enough, skinny enough, sexy enough, flawless enough to wear a tank top or swimsuit, but it's hot out there and so are you. Don't let that stop you from living your life to the fullest (and remember to tell yourself 'I love you' every day)!"
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