'Boycott for Black Lives': People plan to stop spending in companies that don't support BLM

As Juneteenth approaches, some Americans commemorate the day by letting the dollar's power play.
On June 19, supporters of Black Lives Matter plan to support the civil rights movement of the same name by not spending money on companies that are not in line with the movement or have remained silent. Some efforts include boycotting celebrities and politicians who have spoken out against the movement.
Juneteenth, a June 19 ruling, commemorates the news of American emancipation of enslaved people in the deepest parts of the former confederation in Galveston, Texas. Amid protests after the death of George Floyd, whose neck was under the knee of a police officer for more than eight minutes, Juneteenth attracted a lot of attention when a cross section of companies tried to use it this year as a company holiday or as a time off Remember.
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A Facebook event titled Boycott for Black Lives will include a list of public figures and organizations that can boycott people.
Boycott For Black Lives organizers encourage people to continue efforts until the target companies change their policies or practices.
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Administrators have posted companies on the event's Instagram page that are accused of supporting "anti-black" policies.
"Our overarching goal is to encourage companies and people to stop participating in black behavior by doing so by holding back our dollars and protesting with our bags," said Carmie Basnight, Boycott for Black Lives co-organizer the USA TODAY. "We hope that companies recognize the strength of blacks' purchasing power, as well as our collective purchasing power with our allies."
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Although the boycott will take place on June 19, Basnight encouraged people to continue efforts until the target companies change their policies or practices.
Groups also encourage Americans to shop at black-owned companies.
The annual purchasing power of black Americans is $ 1.3 trillion a year, according to a report by research firm Nielsen.
From 2000 to 2018, the purchasing power of blacks increased by 114%, compared to an increase in purchasing power of whites by 89%, the report says.
What will the BLM boycott do?
Boycotts have emerged in the past amid civil rights protests. One of the best known efforts is the Montgomery bus boycott in 1956. After Rosa Parks refused to seat a white passenger on a city bus, activists and their supporters protested the bus system, which led to a US Supreme Court decision of 1956, according to which the laws on the separation of buses in Montgomery were declared unconstitutional.
"Effectiveness depends on how many people get involved and how long it lasts," said Amna Kirmani, professor of marketing at the Robert H. Smith School of Business at the University of Maryland.
Kirmani said the boycotts related to Black Lives Matter have the potential to be successful for several reasons.
"With social media, instant organization, and the ability to reach a large number of people, efforts will likely be much faster," said Kirmani.
Facebook groups like Boycott the Silent Ones create communities to discuss and vote on the companies that boycott users and should be held accountable for their silence about the Black Lives Matter movement. The group has more than 100,000 members.
"It's not just about boycott, it's about voting on our dollars," said Lamar Wilson, Boycott the Silent Ones administrator. “We believe that we can eliminate racism through business. We expect companies to not only have diversity programs, but actually to spend their money on black companies. "
This article originally appeared in the US TODAY: Boycotts: People plan to stop spending in stores that don't support BLM

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