Brands are dropping Jessica Mulroney following claims of her 'problematic behaviour'
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Jessica Mulroney was excluded from several brand partnerships due to her “problematic behavior” towards blogger Sasha Exeter.
Updates to an earlier version of this story have been added below.
Several companies have announced their decision to forgo Jessica Mulroney just hours after the Canadian brand strategist issued a second formal apology for her “problematic behavior” to blogger Sasha Exeter.
On Wednesday, Exeter released an 11-minute video about her experience with Mulroney, which she claims used her white privilege and status to intimidate her. The single mother and entrepreneur also revealed that Mulroney, who had made a written threat, spoke to several brands and companies about Exeter's "unfair" treatment of her.
SEE ALSO: "It Must Stop": Blogger Sasha Exeter calls Jessica Mulroney for white privilege and "threatens" behavior
Mulroney apologized to Exeter on Wednesday in the video's comments, which Exeter then revealed, and was accompanied by a private message on Instagram announcing plans to sue Exeter for defamation - which Mulroney has since used in an Instagram post .
After Exeters revealed, Mulroney again apologized on social media and again apologized for her actions.
Bell Media and CTV, the network behind Mulroney's reality TV show "I Do, Redo", released a formal statement on Thursday afternoon, announcing that the show "is now available on all Bell Media channels and streaming platforms" is retrieved.
According to the news from Bell Media and CTV, Mulroney shared a statement on Instagram stories, saying that she "respected" the network's decision and planned to "resign from work" to "reflect" and "out of." Learning experiences ".
CTV's statement was followed by an announcement from Cityline, a daytime television show that informed fans that Mulroney would no longer appear on the show as a recurring fashion expert.
Image via Instagram stories.
Cityline host Tracy Moore and a friend of Mulroney shared her feelings on Instagram after receiving the news from her former colleague.
"Let's unlearn how to attack black women as a legitimate answer to the feeling of calling," she wrote. "Unlearn the privilege as a shield for your white fragility and use it instead to protect those who need it."
SEE ALSO: Former Vogue employees share stories about racism and pay inequality after Anna Wintour admitted "mistakes".
Moore wrote that her relationship with Mulroney makes the situation particularly difficult because she is both a friend and a black woman who is committed to her community.
"Emotional work often falls on our backs to speak, assert ourselves, and fight hard," she continued. "The price of silence or speaking? Enormous. Cue the extreme exhaustion. "
In terms of brand partnerships, Hudson's Bay announced its plans to break ties with Mulroney after almost six years. Mulroney joined the Canadian retailer in 2014 to help open the Kleinfeld Bridal Boutique in Toronto. Since then she has worked for the company as a PR expert, consultant and most recently as spokeswoman for the CORE Life brand.
SEE ALSO: Former Aritzia employees are calling for the company's anti-black racism
"Last week, Hudson's Bay committed to doing better. We take stock of how we do business, including those we work with, to ensure that we contribute to the change the world needs now "As our leaders, employees and ambassadors continue to reflect our brand values of inclusiveness, equality and respect for everyone. We will tolerate nothing less. Given recent events, Jessica Mulroney will no longer be Hudson's Bay or Kleinfeld Canada Represented fashion and wedding specialist. "
Jessica Mulroney and husband Ben. (Image via Getty Images)
Smash + Tess, an ethical fashion brand, broke up with Mulroney less than a month after the launch of a wedding collaboration.
“Smash + Tess is a brand based on universal inclusiveness. Period. We strive to create clothing and build a community that respects, appreciates, strengthens, protects and hugs, ”the brand said about Instagram stories. “The values of one of our youngest employees were questioned. Since our mandate is unshakable, we have decided to end this partnership with immediate effect. "
On Friday afternoon, Good Morning America released a statement about their future with Mulroney, repeating the stylist's decision to waive all professional commitments.
"As Jessica Mulroney said last night, she's stepping down from her job responsibilities, and that includes Good Morning America," the statement said. "She will no longer appear on our show."
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