‘Bros’ Star Billy Eichner Reacts to ‘Disappointing’ Box Office Opening: ‘Straight People Just Didn’t Show Up’

Billy Eichner has shared his thoughts on the meager theatrical release of his LGBTQ romantic comedy Bros, writing that "straight people, especially in certain parts of the country, just haven't been showing up."
In a thread posted to his official Twitter, Eichner, who wrote, produced and starred in "Bros," claimed that he was "very proud" of the film and described his experience of secretly watching over the weekend saw a sold out screening in Los Angeles.
ADVERTISEMENT
More of diversity
"Smile" leads the box office with a staggering $22 million, while "Bros" fizzles out at $4.8 million
Composer Marc Shaiman explains how "Sleepless in Seattle" influenced the soundtrack of "Bros".
Billy Eichner's gay rom-com Bros takes on chilling thriller Smile at the box office
"Last night I snuck in and backed into a sold out theater to play 'Bros' in LA. The audience roared with laughter from start to finish, bursting into applause at the end and some wiping their tears as they walked out," Eichner wrote. "It was really magical. For real. I am VERY proud of this film.”
The star also revealed that a theater chain had plans to pull the trailer for Bros from its schedule due to "gay content," but Universal eventually persuaded the company to keep its placement in the pre-show rotation. "America, fuck yeah," wrote Eichner.
ADVERTISEMENT
"Unfortunately, that's the world we live in," Eichner continued. “Even with rave reviews, great Rotten Tomatoes scores, an A CinemaScore, etc., straight people, especially in certain parts of the country, just haven't turned up for Bros. And that's disappointing, but it is what it is."
Eichner concluded his thoughts by encouraging "anyone who isn't a homophobic nutcase" to watch "Bros," writing that seeing this special story on a big screen "remains special and uniquely powerful."
Bros is the first gay rom-com to be released by a major studio and the first with an openly LGBTQ cast.
The film fizzled at the box office this weekend, opening in fourth place with gross gross of $4.8 million from 3,350 locations. Although "Bros" has a modest production budget of $22 million, it will likely be difficult to achieve profitability given its disappointing debut.
Despite this, "Bros" has received rave reviews from critics, and audience polls remain strong. Universal hopes word of mouth will give the film some staying power in the coming weeks.
Best Variety
Netflix is ​​coming in October 2022
What's coming to Disney+ in October 2022
13 supporting actors who have successfully competed for main categories at the Oscars
Sign up for the Variety newsletter. Follow us for the latest news on Facebook, Twitter and Instagram.
Click here to read the full article.
Billy Eichner
American comedian and actor

Last News

NATO to reassure Russia's nervous neighbors

NATO to reassure Russia's nervous neighbors

Sen. Raphael Warnock Is Finally Going for the Jugular in Georgia Senate Battle

Sen. Raphael Warnock Is Finally Going for the Jugular in Georgia Senate Battle

Japan court rules same-sex marriage ban constitutional

5 cars Joe Biden's Secret Service rented in Nantucket burst into flames a day after they were returned: report