Calvin Klein’s Spring Ads Strip Back to the Essentials
Calvin Klein's spring ad campaign goes back to basics. The pictures show the perfect white T, archived / classic denim silhouettes, and the brand's monogram underwear.
The campaign was shot by Mario Sorrenti and directed by Terence Nance. It is entitled "Blank Canvas". Together they set out to capture storytellers, visionaries, and creators who share their stories through intimate and surreal imagery, dialogue, and movement.
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The cast consists of Anthony Ramos, actor and musician; Janaya Future Khan, storyteller, futurist, activist; Jacob Elordi, actor; Koffee, musician; Megan Thee stallion, rapper; Queer Skate LA, Los Angeles-based skate collective; Rina Sawayama, singer-songwriter; Sage Elsesser, musician and skateboarder, and Vinson Fraley, dancer.
Spring 2021 deals focus on basic styles. In underwear there is Air Fx Tech with breathable support. In jeans, gender-neutral pieces include trucker jackets and ribbed cotton tanks.
The advertising campaign will run on the company's social media. Calvin Klein, whose branded products exceeded $ 9 billion in 2019, is owned by PVH Corp.
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