Candace Cameron Bure Designs Her First Apparel Line with QVC — See Her Model Alongside Her Daughter

Courtesy of QVC
Following the success of her QVC line of inspirational belief-based products called DaySpring, Candace Cameron Bure has teamed up with the grocery channel again to bring their first apparel line to market.
The line including size, which is now available at QVC, is inspired by the West Coast lifestyle of full house alum. It features airy parts that are in line with QVC's mission to provide high quality, confidence building clothing at an affordable price.
Courtesy of QVC
"Clothing has been something I've wanted to do for a long time. I've loved fashion and have always been since I was a little girl. Partnering with QVC was a natural fit," says Bure, 45, exclusive to PEOPLE. "I love being in direct contact with fans through the screen and social media platforms."
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From the consumer's point of view, the Hallmark star and entrepreneur knows that "a piece contains so much more than what is on the hanger". QVC's interactive format enables Bure to explain its collection and its special design elements to its customers.
Courtesy of QVC
"When you talk about any of the products, especially clothing, you can not only see it, but also hear how it feels and what it will look like," explains Bure. "You will see the clothes on different models, different heights and shapes. And you will hear stories and ways to style them. What I love is that QVC really connects people."
Courtesy of QVC
"It's based on my lifestyle," says the star when asked about the inspiration for her new line. “I was born and raised in Los Angeles and have lived here my entire life. So it has a certain West Coast feel to it. I live in Malibu, so it's very easy and convenient, and these are all parts that are practical, yours Everyday will work. They're not fussy, they're super soft, they're cozy and yet they're all elevated. "
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Bure (who shares daughter Natasha (22) and sons Lev (21) and Maksim (19) with husband Valeri Bure) wanted to design a collection that would appeal to a wide range of women and knew that she would achieve her goal if both Mother and her daughter wanted clothes off the line.
Natasha is particularly fond of the tie dye designs and even modeled some of the pieces for the launch campaign. "She says, 'Mom, I really love this. I'll buy this. That's great,'" says Bure when her daughter saw the line. "We have bright colors that might appeal to a younger audience and neutral colors that might appeal to women in their forties or fifties."
Candace Cameron Bure / Instagram
"My mother, who is 70 years old, absolutely loves the collection because we have peplum tops and blouses that she can easily combine with jeans. They are just beautiful, feminine and fun, but still casual," she says. "I hope that fits into every lifestyle."
In this article:
Candace Cameron Bure
Valeri Bure

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