Carmelo Anthony Sets Out to Conquer Hollywood With New Venture, Creative 7

Carmelo Anthony and longtime business partner Asani Swann.
NBA minds know everything about the infamous Banana Boat Crew, made up of BFFs LeBron James, Dwyane Wade, Chris Paul and Carmelo Anthony. Everyone has made their claim on the basketball court while adding ventures in fashion, social justice, entertainment, philanthropy, and even team ownership to their respective brands.
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Anthony in particular has lucrative partnerships with companies like Nike and Nickelodeon and once even signed rapper Cassidy to his record label Krossover Entertainment. After his career came to an end and he wanted to establish his legacy outside of basketball, the ten-time all-star announced his newest venture on Tuesday: Creative 7.
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Founded with longtime business partner and co-founder Asani Swann, Creative 7 is a global, multi-platform company that develops and produces original premium content, including documentaries, screenplay television, feature film, animation, podcasts, and more. In addition, the company was founded to “advocate the narratives and voices that have gone unheard for too long”.
And for the record, if you think this is just a boutique hobby started by a basketball player to avoid boredom, try again. Creative 7 has already partnered with Hollywood heavyweights like Will Packer, Plan B Entertainment, and Hock Films, and intends to launch a solid list of projects that "speak through adversity, social activism, and persuasion to the development of the human mind, entertaining storytelling. "
"We're excited to finally announce Creative 7 and share the focused projects we've developed over the past two years," Anthony said in a statement to The Root. “Asani and I started Creative 7 because we both share a passion for creating original content that gives voice to the silent, advocates for the underserved, and celebrates the resilience of the human spirit. We are at a time of profound change, so we believe it is more important than ever to highlight the individuals and stories that will elevate the world and inspire lasting change. Having the opportunity to co-develop these narratives with award-winning filmmakers and creatives was an honor and inspired us to take our creativity to a new level. "
So what can we expect from Creative 7 first? I am glad you asked. With Will Packer Productions, a number is already in development that will explore the importance of professional athletes to society and culture while still remaining on the fringes to help within the billion dollar industry built from their talent to gain real power. Sooner than later, there is also a project on the infamous Jersey 4 case that will include the support of Get Out producer Shaun Redick and his wife, actress and producer Yvette Yates Redick.
"We are excited to work with not only legendary filmmakers and leading creative minds in the industry, but also to work with and nurture emerging talent who are positioned to be the next great generation of filmmakers," Swann said in a statement across from The Root. “At its core, our goal is to amplify unheard voices and groundbreaking stories that go beyond the scope and have profound effects. As a black woman, I am proud to have co-founded a company like Creative 7 that celebrates diversity and inclusion and seeks to promote representation in the industry. "
You know, I love watching black people win, so I'm here and I definitely wish Carmelo and Asani every success as they venture into the wonderful world of entertainment.
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Carmelo Anthony

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