Carolyn Aronson, CEO of It's a 10 Haircare, on her pregnancy surprise at age 53

When Carolyn Aronson, the founder and CEO of It's a 10 Haircare, found out she was pregnant at the age of 53, she was surprised to say the least.
"I gasped when I saw it (the pregnancy test)," said Aronson TODAY. "It's really exciting. Obviously there are a lot of steps along the way. There is the excitement but also the worry and now that I'm 21 weeks old I feel a lot relieved than I did at the beginning."
Aronson and her husband Jeff have a mixed family of four children, two daughters, and two sons, ages 13 to 20. They decided to bring the good news to their children after Carolyn reached 13 weeks.
Carolyn and Jeff Aronson with their four children. (Courtesy Carolyn Aronson)
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"After dinner we sat them all down and said we had a family reunion and we told them so," recalled Aronson. "There were a number of expressions. The boys don't get quite as excited as the girls, but overall they really look forward to it and get more excited over time."
Aronson said she felt "amazing," but there are some differences between being last pregnant at 40 and being 53. Doctors have advised her not to exercise or do anything that puts strain on her stomach.
"I've never done this so young!" she joked. "There are some moments when I joke and say, narcolepsy hits me and I have to lie down, but I'm a pretty busy person. No disease other than that. Nothing."
Relatives: "I was 20 when I had my first baby and I was so green, so worried, so scared. Now I'm just excited. Now I can really enjoy myself."
Aronson also navigates to be pregnant during the coronavirus pandemic. She has been developing a Tiny 10 collection of tear-free hair products for children ages 0-10 that will be out next year, around the same time Aronson greets her little girl.
"I don't really go to public places so I pretty much stay in my house and only see people as crazy as me when it comes to quarantine," she said.
The last time Aronson gave birth, she was just starting. It's a 10% hair care routine and had no employees. She gave birth to her daughter on a Thursday and returned to work on a Monday. "It will be different this time," she said.
“They're only little once and it's an amazing time to appreciate them. I suspect I could take some time off. I'm older now. But honestly, my mentality isn't good at taking time off, so It's me I'm not sure how good I'll be at it, but I've always worked from home and built my empire around my children. They were my priority and I set things up so I could do both. "
Aronson knows her age could attract criticism, but she said she can't wait to be an active part of her new daughter's life for long.
"Trust me, when I'm 70 or 75 I'll be 50," she said. "These are different times."

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