Chip and Joanna Gaines Are Launching Their Own TV Network, but They Don't Own a Television
Photo credit: Roy Rochlin - Getty Images
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Former HGTV stars Chip and Joanna Gaines are preparing for the highly anticipated launch of Magnolia Network. You will be surprised that you still don't have a TV at home. As it turns out, this is their secret to creating "good" television.
"The secret to good TV is finding people who don't want to be on TV," Chip recently told Fast Company at the magazine's innovation festival.
The humble stars of the Magnolia network include: Candis and Andy Meredith, a couple who renovated a 20,000 square foot school for their modern Brady Bunch family; Erin Benzakein, the founder of Floret Flower Farm, who spent a year trying to build a sustainable organic flower farm in Washington State; and Erin French, whose Maine restaurant welcomes 50 guests a night after making reservations on postcard.
"We didn't go out and make casting calls - that sort of thing. We just looked around," Joanna told Fast Company. "It's what they do in real life that led us to their story. Without the cameras you could see the passion, you could see the drive, the risk. And then when you watch you say, "Now I want to do this."
The Gaines strive to create a network that brings families together. Perhaps one day they will finally gather with the children in front of their own television to see the fruits of their labor.
"You see how everyone is watching TV now - everyone is in their own room, on their own device," Joanna said. "It's no longer about bringing families together. We loved the idea of getting people back on TV, being with the family and going and getting inspiration."
Magnolia Network will debut in 2021 after being delayed due to the coronavirus pandemic.
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