Devils, Capitals among first NHL teams to unveil ads on helmets

The rumors are true: NHL teams will be running ads on helmets in the 2020-21 season. The New Jersey Devils and Washington Capitals will be among the first NHL teams to post ads on helmets on Tuesday.
At this point in time, it is unclear how many NHL teams will follow the New Jersey Devils and Washington Capitals when they put ads on helmets. (However, given the league's COVID-era financial constraints, it would be surprising if an NHL team suspended this.)
At first glance, these seem ... mostly harmless?
Capitals, devils among the teams revealing ads on NHL helmets
As you can see from the main picture of this post, the Devils created models of what the Prudential displays on helmets might look like. Meanwhile, they also shared a view of how they'll look with a home setup, this time with Kyle Palmieri instead of Nico Hischier.
Devils, Capitals ads on NHL helmets Kyle Palmieri
At the end of the capitals, it was Tom Wilson with the Capital One logo:
Again ... could it be worse? But yes, this could also be the beginning of placing more and more advertisements on hockey players, including dreaded tampering with jerseys. It's fair to worry about the surge in ads on different types of devices over time.
Predators also add decals
Again, expect many NHL teams to follow suit. Take the Predators, for example. The team announced the addition of the Bridgestone logo to their helmets:
Devils, Capitals among the first NHL teams to post ads on Predators Bridgestone helmets
How do you rate this change overall? Do they bother you When Yes, how much?
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James O’Brien is a writer for Pro Hockey Talk for NBC Sports. Email him at or follow him on Twitter @cyclelikesedins.
Devils, Capitals among the first NHL teams to reveal ads on helmets, originally appeared on

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