Disney Plus No Longer Offers Free Trial Accounts, Ahead of ‘Hamilton’ Premiere
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Disney has ended the free seven-day trial for Disney Plus. The company states that no giveaways have to dangle to attract new customers to the streaming service.
"We continue to test and evaluate various marketing, offerings and promotions to expand Disney Plus," said a company representative in a statement. "The service was offered at an attractive price-performance ratio that we believe offers a compelling range of entertainment."
The end of the free trial of Disney Plus, a widely used customer acquisition tool in the industry, was first discovered by the French news site Numerama.
In early May, Disney Plus had won 54.5 million subscribers worldwide just six months after its launch. In the U.S., it costs $ 6.99 a month or $ 69.99 a year.
Disney Plus' move to stop giving away reviews is before the premiere of "Hamilton" on July 3, the film based on Lin-Manuel Miranda's hit musical, about a year before it was originally supposed to hit theaters . Disney Plus is the dedicated streaming home for films and TV shows from brands like Disney, Pixar, Marvel and Star Wars, and also offers a range of original titles.
Disney also does not offer free trials of the three-way bundle Disney Plus, Hulu and ESPN Plus (price $ 12.99 / month, 28% off purchasing the services separately).
In the meantime, Hulu - which is controlled by DIsney - is independently offering free trial versions of various lengths. Currently, the monthly plan for $ 5.99 with ads and the monthly package for $ 11.99 without ads are free for one month for eligible subscribers. Hulu + Live TV, which starts at $ 54.99 a month, offers a free seven-day trial.
Netflix continues to offer a free 30-day trial, while WarnerMedia’s recently launched HBO Max currently offers a free 7-day trial.
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