Emma Raducanu's US Open triumph drew in bigger American TV audience than Djokovic's history bid

Emma Raducanu lifts the US Open trophy (left) and visits the New York Stock Exchange (right) - PA / NEW YORK STOCK EXCHANGE
Emma Raducanu's US Open triumph drew more viewers in America than the men's final, as figures show, as the British sensation rounded off her New York adventure with a visit to the city's famous stock exchange.
The 18-year-old said it was on her "bucket list" to see the "busy" financial hub after studying it while studying math and economics. "I dreamed of coming here," she said. "The hustle and bustle, the hustle and bustle, I love it."
Raducanu's chief financial officer could come in handy as she has already raised nearly £ 2m in prize money and will generate more than £ 100m in advertising revenue in the coming years amid global interest.
Her final win over Leylah Fernandez saw 9.2 million viewers on Channel 4's UK coverage and also drew a larger audience for ESPN than the men's clash of calendar year Grand Slam hunt Novak Djokovic.
In America, Saturday's women's final broadcast peaked at 3.4 million viewers, while the men's final, where Daniil Medvedev won his first major title, peaked at 2.7 million the following day, ESPN said.
Raducanu's match averaged 2.44 million viewers, a 37 percent increase from the 2020 final when Naomi Osaka defeated Victoria Azarenka. Analysts said it was the fifth time in seven years that the women's finals on American television had reached a larger audience than the men's.
American tennis writer Ben Rothenberg was one of those who acknowledge that "it is remarkable that women with two players outside the top 70 have a larger draw compared to a one-on-two men's battle for a historic Grand Slam stayed ".
Raducanu, who was on a tour of American chat show couches and has attended the Met Gala since her triumph, appeared on CNBC's Closing Bell program when she was on the stock exchange.
Emma Raducanu at the Met Gala - GETTY IMAGES
"I'm on cloud nine, but I'm so happy to be here," she said. "It's the only place on my bucket list that I had to see before leaving New York, and I'm so grateful to everyone who made it possible."
Emma Raducanu visits the New York Stock Exchange and tours the floor - NEW YORK STOCK EXCHANGE
Emma Raducanu speaks to one of the dealers - NEW YORK STOCK EXCHANGE
Emma Raducanu on the New York Stock Exchange - NEW YORK STOCK EXCHANGE
Both of Raducanu's parents, Ian and Renee, work in finance and had encouraged them to prioritize their high school graduation over tennis in recent years.
The stock market, Raducanu explained, was "something I learned in high school and just always had a lot of interest. My parents were both in finance and it's amazing to see it live."
She said she is already thinking about the business side of her industry. "I think it's huge and I'd like to know more about it," she added during her interview with CNBC. "I'm at the beginning of my career now, but I'm really excited to learn and develop and hopefully along the way to learn a lot more things and experience a lot more and get a lot more into the business world."
She said she was "extremely welcome" in New York. “I have a lot of support for the tournament, but New York is such an exciting city with so much personality and character and, yes, Wall Street is just amazing. I dreamed of coming here - the hustle and bustle, the hustle and bustle - well, I love it. "
As her trip to New York came to an end, Raducanu added, “I have a few days of rest that is needed after the last seven weeks, but then I'm right back in training and hungry to get better and get out and play a few more tournaments ".
Overall, the US Open 2021 averaged 881,000 prime-time viewers in the US, up 33 percent year over year and up 13 percent over the two weeks of broadcast, ESPN said.
In this article:
Emma Raducan
British tennis player
Daniil Medvedev
Russian tennis player

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