Emma Watson’s new Gucci role: How the Harry Potter actor went from screen star to sustainable style champion
She joined Kering's board. (Getty Images)
Emma Watson's career path was fascinating to watch. from a leading role as Hermione Granger in Harry Potter to an environmental activist.
The 30-year-old is now a member of the board of directors of French fashion giant Kering, owner of the Gucci, Saint Laurent and Bottega Veneta labels.
The star of the little women will chair the brand's sustainability committee in a role that influences positive environmental changes.
But how did the child star - whose world-famous role was an icon in the 2000s - managed this change of direction so effortlessly?
Watson started her career as Hermione Granger in Harry Potter. (Getty Images)
The last Harry Potter film was released in 2011 when Watson was 21 years old. Up to this point, her career was somewhat planned for her.
But shortly before the last film was released, she began studying English literature at Brown University, which took five instead of four years because of her acting commitment.
Read more: Emma Watson describes life as an "adventure"
It was only when she signed up for Livia Firth's Green Carpet Challenge in 2015 that the public became aware of the actor's activity badges, even though she had already tacitly started her role as a UN goodwill ambassador at that point.
She made sure that everything she wore on the red carpet from 2015 onwards was produced sustainably. Watson took this role very seriously and worked with some of the best stylists in the business to ensure she kept her promise.
She regularly gives inspiring lectures. (Getty Images)
As her role as a UN goodwill ambassador became clearer, fans of the actor may remember her speech about the HeForShe campaign, which consolidated her position as an activist in the eyes of her acting fan base.
Read more: Emma Watson's style development
However, this interest in humanitarianism did not only appear overnight, even if it was seen by the casual eye.
Prior to Brown University, she worked to promote girl education in Bangladesh and Zambia and as an ambassador for Camfed International, a girl education movement in rural Africa.
In this sense, your move to Kering's board of directors does not seem to be an accidental step, but perhaps a deliberate step for someone who is paving the way into the sustainability sector.
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Kering has not had the best sustainability characteristics in recent years and has been criticized in the past. Therefore, this step is surely welcomed by many.
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Watson is also the face of the Good On You app, which is used to assess fashion brands how ethical and sustainable they are.
The app has described some of Kering's brands as “not good enough” in relation to the fashion houses' work in the sustainability sector.
Watson's expertise in this area will certainly increase environmental awareness - and appeal to a younger audience.
François-Henri Pinault, head of Kering, described the new appointments as "knowledge and skills as well as the diversity of their backgrounds and perspectives".
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