EXCLUSIVE: Ewan McGregor’s Daughter, Clara McGregor, Stars in Bluebella Campaign
The actress and producer Clara McGregor adds a model to her résumé. The star of the film "The Birthday Cake" and daughter of the actor Ewan McGregor is now the leading actress in the Christmas campaign and the accompanying collection of the British lingerie brand Bluebella.
Clara McGregor stars in Bluebella's Christmas campaign. - Credit: Courtesy Photo
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"I'm primarily an actor, producer, but I always love working in the fashion industry and working with people," McGregor told WWD of the new partnership. “When you make films and tell stories and narratives, fashion and custom design play such a big role. The two worlds often interlock. That was very interesting for me. It was there that I probably got the inspiration and interest in fashion first. But I'm really interested in everything creative. "
Bluebella’s 33-piece Christmas collection will be released in two parts, the first being released today on Bluebella.com and Bluebella.us along with select retailers in the US and UK, and the second in January. The collection includes underwire bras with crossed straps, lace panties, suspenders, bodysuits with leaf details, nightwear with graphic prints and more, all designed for the holidays through Valentine's Day.
Clara McGregor in Bluebella's Christmas collection, which includes nightwear. - Credit: Courtesy Photo
Prices start at $ 28 for a thong and go up to $ 132 for a set. Sizes range from US size 2 to size 16, though Emily Bendell, founder and CEO of Bluebella, said one of the brand's goals is to increase size with each new collection. Most of the bras in the holiday range are currently available in cup sizes A to G and 30 to 40 cuffs.
“The bra has so many details and the material of the bra is beautiful and so soft. That drew me to Bluebella, ”said McGregor. “There's something so beautiful about the way the pieces are actually made. And I felt sexiest when wearing them. What I love about Bluebella is that it is run and run by women and that they make really beautiful lingerie for women and enjoy them for ourselves, as opposed to others. "
Bendell said that was the essence of the brand.
"I see Bluebella as what I call a new feminist lingerie brand," said the CEO, who founded the London-based company in 2005 after failing to find lingerie that she liked. “For too long there was this idea that lingerie is inherently unfeministic, which is all related to this idea, that there is this product that you dress in for someone else, the idea of the male gaze. And for me, lingerie has always been a fashion purchase that reflects your style, just like your shoes or your bag. And it should be something that you carry for yourself. And if it's too good to hide, why hide it?
“A lot of our styling is inner garments as outer garments,” she continued. “Bluebella Lingerie is a fashion brand with strength and attitude. The Bluebella girl, she wants new things, she wants to see what's next. This collection is a really good representation of what we're known for: graphic laces, eye-catching details, metalwork. It's very modern. It's very strong. And Clara is a great spokesperson for that. She is a very vocal and active feminist. "
The entire Bluebella range is sold internationally. Pieces can be found in Victoria’s Secret, Bloomingdale’s, Nordstrom, Revolve, Shopbop, Selfridges, Asos, Zalando and soon in Macy’s.
“The product is in a luxurious environment; it's next to luxury brands, ”said Bendell. "But because it is affordable, which is an essential part of the brand, we are also in good hands with this fashion range or in the medium-sized department store."
Clara McGregor in Bluebella's Christmas collection. - Credit: Courtesy Photo
Bluebella is also expanding some of its existing categories such as lingerie accessories and hosiery and is looking for new categories. The lingerie e-retailer doesn't have brick and mortar stores of its own, but Bendell said she isn't ruling out this as a future possibility.
"I would like to do a pop-up in the US and meet the US customer," said Bendell, adding that the US is one of the fastest growing markets alongside Germany and Australia. “London is of course the heart of the brand. We are very inspired by London. The city is the heart of our work. "
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