Frank Gehry on Designing His Striking, Limited-Edition Bronze Hennessy Bottle

The renowned Los Angeles architect is known for designing the Guggenheim Museum in Bilbao, Spain and the blocky, gnarled exterior of the MIT Stata Center in Cambridge, Massachusetts, as well as for hundreds of major projects around the world some of the most famous fortified wines of the world. However, he's not a great drinker. Imagine that. Here he shows his passion for solving the world's beautiful problems through beautiful design.
They went from buildings to bottles. What do you like about the bottle design?
The Hennessy X.O Cognac commemorates its 150th anniversary. The limited edition is coated with bronze. I usually work with surfaces on a much larger scale. It's so much easier to work on a small scale and to occupy that.
If drinking isn't your thing, what attracted you?
The folklore of the Cognac region, the intensity of the Hennessy family's commitment to quality. We connected. Your commitment felt like my own commitment. It was really alluring how they sat in a room and tried hundreds of samples to create a special mix.
How did you come up with the crumpled form of the limited edition?
At the time, I was working on a larger scale, two feet square, with broken glass for a desk I made for a building in Chicago. With glass, you can't predict how it will crack. I love this ignorance. There was a synchronicity between this thinking and the perfection of the cognac. A yin and yang. Absolute perfection and something completely unexpected. That made sense to me.
Frank Gehry Hennessy anniversary
Do you have a creative ethos?
I worked on a jazz opera with saxophonist Wayne Shorter. Jazz musicians explore the unknown on the fly. He says, "You can't rehearse something that you haven't invented." Creativity is like that.
Her first home is now a landmark in Santa Monica, California. What do you love about the house you now live in?
That my son designed it. He's been watching me for a long time. Picked up on my love for large pieces of wood. I also love my collection of artwork from friends. I have a painting by Ken Price. He mostly did sculpture, but I have one of his rare paintings.
What problems can design solve?
A commitment to make beauty. There are things we can't fix like homelessness. But beauty can have an impact. However, our society is not designed to work that way. I worked with the VA Hospital in LA to design homes for the homeless that matter to them and become a place they want to live. I learned that it takes a lot of space for the homeless to live there.
It costs as much money to build it ugly as it does to build it beautifully. When I built my first home in Santa Monica for $ 50,000, it wasn't expensive. It doesn't have to be expensive to create beauty. Nature makes it free. If you allow it.
We live on the planet with people who are suffering and we can help them.
More from Robb Report
Dubai Expo is unveiling stunning, otherworldly pavilions ahead of next year's show
Frank Gehry gave this limited edition bottle of Hennessy a sculptural makeover
How an intelligent digital strategy keeps David Zwirner at the top of his art world game amid the pandemic
Best of Robb Report
The 10 best wines to combine with steak, from Cabernet to Malbec
20 Great Wines Under $ 100 - And 5 Secrets To Finding Them
The 11 Best Cookbooks of 2019
Sign up for Robb Report's newsletter. Follow us on Facebook, Twitter and Instagram for the latest news.

You should check here to buy the best price guaranteed products.

Last News

War widows who found love are refused pension compensation

Macy Gray Says “It’s Time” For A New American Flag That Represents “All Of Us” In Juneteenth Op-Ed

Kim Kardashian opens up about infamous sex tape: 'The one thing that I wish didn't exist'

COVID-19 AstraZeneca issues: Pfizer, Moderna are ‘preferred’ for second shot, U.S. travel problems may arise

From a $50 Fire Pit to a $20 Hammock, These Are the Best Prime Day Outdoors Deals

Arie Luyendyk Jr. and Lauren Burnham's Baby Girl Reunites With Twin Brother as She Leaves Hospital