From lawyer to professional sneakerhead: 'There’s much more to this industry than just flipping your favorite pair of sneakers'

Kenneth Anand made a living as General Counsel and Head of Business Development for Adidas (ADDYY) and Kanye West's brand Yeezy, but the lifelong sneakerhead gave up on that security to pursue his passion on his own terms. Anand is the co-founder of fashion licensing company 380 Group and co-author of Sneaker Law, a new book that teaches designers, collectors, law students, and other entrepreneurs everything they “need to know about the sneaker business”.
Anand came to Yahoo Finance to discuss his book, switch careers, and how other sneakerheads can turn their passion into a profession.
“The biggest lesson I think you should take out of the Sneaker Law is that there's a lot more to this industry than just flipping your favorite pair of sneakers. That seems to be consumer interest right now, but when If you are aiming for a career in sneakers, there are many other facets that are available and open if you would like to learn more about them: design, manufacture. "
The 15-year-old legal veteran didn't blindly jump into the sneaker game. He tells Yahoo Finance that he got his MBA from the Online Quantic School of Business and Technology to help make the transition to the sneaker life.
Kanye West (C) and Lamar Odom arrive for Kanye West's Yeezy Season 3 Presentation and Listening Party for the new album "The Life of Pablo" during New York Fashion Week on February 11, 2016. REUTERS / Andrew Kelly TPX IMAGES OF THE DAY
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Anand says he's also learned from some of the best in the sneaker business, notably Kanye West, head of the Adidas Yeezy brand, who is currently campaigning for a position on Adidas' executive board (ADDYY).
"I think he's on something. We need to see more diversity in all companies across the board. And I think it takes people like Mr. West to push for this change. If we don't have it at the highest level, it will we don't see it. And I think he's struggling with that and his capacity too, "he said.
"It should show us what an uphill battle we have to climb, but I'm here for it. I think we have only seen in the last few months that the dialogue on corporate governance and diversity was overdue."
Reggie Wade is a writer for Yahoo Finance. Follow him on Twitter at @ReggieWade.
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