From weddings to milk, here are 14 things millennials refuse to spend their money on

From weddings to milk, here are 14 things millennials don't want to spend their money on
Ever seen a headline that says "Millennials are killing ___"?
This generation is at the forefront of industrial death — but given their crushing student debt, environmental concerns, and passion for ethical consumption, what can you expect?
Yes, their spending habits reflect a distinct difference from those of older generations like Gen X and Boomers. But contrary to popular belief, Millennials' financial choices go beyond cravings for avocado toast and targeted Instagram ads.
A big problem is that millennials are generally less well off financially than older generations, according to a study published by the Federal Reserve Board in 2018. Additionally, an Experian consumer debt study states that as of 2021, millennials owed an average of $38,877 in student loans.
Of course, these pressures, coupled with the current economic and social climate, hampers millennials in terms of what they can actually afford. It's not that Millennials aren't buying anything - they just don't want to waste their hard-earned money.
From sparkling diamonds to single-use plastic, here are 15 things millennials are keen to squeeze out of their budgets.
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The Wedding Industry
Millennials have not completely abandoned the institution of marriage. But they take a very different (read: cheaper) approach to their big day.
This means cutting costs on traditional wedding elements like centerpieces, extravagant decor and open bars. At a millennial wedding, you're more likely to see a food truck than catering, a ceremony in a backyard rather than an expensive venue, and a significantly smaller guest list. If you're not making it when your friends send out invites, consider blaming inflation.
Research from The Knot shows that the average wedding cost in 2020 was $19,000, compared to an average of $28,000 before the pandemic. Despite this drastic drop, likely due to health and capacity constraints, millennials are still opting for a no-frills wedding style.
When your barista asks you if you want milk in your coffee, what do you ask?
From oats to almonds to soy, there are so many non-dairy milk alternatives on the market right now — and that's partly thanks to millennials.
With the increasing popularity of vegan or plant-based lifestyles — and, let's face it, the awareness that you're lactose intolerant — milk is becoming less and less likely to make your grocery lists.
Many millennials are choosing non-dairy milk for environmental reasons. According to a 2020 YouGov study, one in five millennials has changed their diet to reduce their impact on the planet. Cost-effectiveness also plays a role, considering these alternatives have a longer shelf life than cow's milk.
Sorry to the die-hard milk drinkers, it seems like oat milk is here to stay.
Diamonds are not a millennial's best friend. In fact, millennials are disrupting the diamond industry by opting for unique gemstones or handcrafted options when buying jewelry.
Why, you might ask, are millennials reluctant to shell out thousands of dollars for a pretty stone? Well, they're saddled with tons of student debt and, despite their educational background, are struggling to get high-paying jobs. Twitter user @roborobb put it simply: "We all work at Verizon and Lids at the mall."
Disposable income is simply not a priority for this generation. According to the Deloitte Global 2022 Gen Z and Millennial Survey, 29% of millennials feel financially insecure. And Bloomberg reported in 2021 that the oldest millennials are only 80% as wealthy as their parents of the same age.
Living from paycheck to paycheck doesn't leave much room for Cartier.
As much as they crave 24/7 programming from The Food Network, Millennials aren't snapping up TV subscription offers from the big cable companies.
According to media analysis by Nielsen, Americans increased their weekly streaming time by 18% from February 2021 to 2022. And interest in cable television continues to wane.
According to, the average cable subscription in the US is $79/month. Streaming services like hulu and Netflix cost $6.99/month and $9.99/month, respectively.
Streaming options are evolving — offering old TV shows, their own original shows releasing episodes weekly, and expanding their movie catalog — allowing millennials to keep up with everything from Stranger Things to Marriage or Mortgage without even ditching the channel switch.
Wasteful products
The death of napkins is upon us, along with other single-use products that millennials are reluctant to buy. The Washington Post reported that more millennials are choosing to use paper towels instead of napkins to save on costs and reduce waste because they're a more versatile product.
This generation is also doing away with disposable items like paper plates, plastic water bottles, straws and grocery bags. Canvas tote bags and funky metal straws not only add a little sweetness to your errands and hydration, but they're also good for reducing your carbon footprint.
The Deloitte Global 2022 Gen Z and Millennial Survey showed that the majority of millennials believe their government is not taking enough climate action and are making conscious efforts to reduce their individual environmental impact.
Even as boomers point out their lack of table etiquette, skipping the purchase of finished products like paper napkins is just one way millennials are fighting climate change.
Millennials don't refuse to buy all beers. But they've developed an affinity for local, artisanal produce, and craft beer has boomed in recent years. Cheap, mass-market beer isn't enough anymore – millennials prefer the uniqueness and community component of craft beer when pitching a cold beer.
NielsenIQ's 2018 study found that half of millennials drank craft beer, compared to just 36% of US consumers overall. And despite best efforts, major beer brands are struggling to catch up with millennials. MillerCoors launched two light beers targeting the demographic, but they were pulled off shelves within six months.
Along with their unique beverages, craft breweries also offer tastings, tours, and more, leading to some notable social events. It's hard to compare that to buying a six pack at the grocery store.
OK, millennials may not be shying away from buying houses (contrary to what boomers think), but the economy has made it pretty difficult for them to be able to.
Clever Real Estate reported that millennials of the same age faced a 31% higher price-to-income ratio in 2019 compared to the average boomer in their early 30s (circa 1985). Inflation and house prices have continued to rise while wages have remained low.
A 2022 study by Rocket Homes found that low credit scores, debt avoidance, high student debt, and lack of savings were cited as the top reasons for delaying home ownership.
Even if it's something they want, millennials don't have the cash to buy a home. They just aren't ready to go into debt for a white picket fence.
Redundant technology
Millennials often get flak for their supposed smartphone addiction. They are accused of wasting all their time posting selfies and silly status updates. But this criticism overlooks what young people are really doing on their phones — literally everything.
Of course, this generation doesn't buy items like alarm clocks, calculators, landline phones, and GPS devices because they don't need them. Your phone does it all, making life easier and more accessible.
Even less essential technologies like e-readers, digital cameras and music players are unnecessary given the many apps and built-in functions that serve the same purposes. Millennials are cutting back on spending and making the most of the one expensive item they already own.
And sure, boomers could easily read a map or memorize the phone numbers of their loved ones. But can they order an Uber, attach a PDF to an email, or share a video link without asking their millennials for support?
Of all the household norms that have killed millennials, their general aversion to doorbells might be one of the few that was actually intentional.
Millennials have made it their mission to avoid the deafening, anxiety-provoking ringing of a doorbell by texting a simple “Here” when they arrive at someone's home. urfeverdream tweeted: "The doorbell is scaring me now. I jump every time. It just seems so aggressive now if you could just write.”
Even many parcel delivery notifications come via SMS or email instead of a delivery person ringing your doorbell.
Millennials could definitely be on the lookout here — cutting off this unnecessary feature could help reduce the number of victims of scams and keep your nosy neighbors away.
care accessories
At the risk of sounding unsanitary, millennials don't buy certain personal care products. It's not that personal hygiene doesn't matter to millennials, but they do take a different approach, driven by environmental concerns, changing style trends, and even the versatility of other products they already have in their bathroom.
The story goes on

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