Hong Kong star Jackie Chan attracts 130 million on Kuaishou as Chinese platforms deploy celebrity live-streams to lure users
Hong Kong martial arts legend Jackie Chan's first live stream session on Kuaishou, a short video platform in China, attracted over 130 million users as the country's video apps use star power to win users amid fierce competition.
The action movie star's Saturday night live stream session lasted almost three hours and attracted 130 million peak users, 220 million views and 320 million likes, according to Kuaishou. Celebrities like actor Nicholas Tse and C-pop star Huang Zitao joined Chan in the studio, where he shared his life story and performed songs.
Chan joined Kuaishou with an official account last October and has amassed 57.5 million followers as of Monday. Among the 23 short videos he has posted on Kuaishou so far, Chan has received over 1 million likes for each video, with the most popular being his first video announcing his arrival on the platform, which has 11.9 million likes and nearly 1 million had comments.
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The Chinese version of TikTok, Douyin, is the leading short video platform with more than 600 million daily active users in 2021. Hong Kong-listed Kuaishou reported 345.5 million daily active users in the first quarter of 2022, up from 295.3 million a year earlier.
A screenshot of Jackie Chan's first live stream session on Saturday June 25, 2022 in Kuaishou, which attracted more than 130 million viewers at its peak. Photo: Weibo alt=A screenshot of Jackie Chan's first live stream session on Saturday, June 25, 2022 in Kuaishou, which attracted more than 130 million viewers at its peak. Photo: Weibo>
Also embroiled in the stiff competition is Tencent Holdings' super app WeChat, which recently showcased a string of hit pop star concerts to promote its Channels video feature. On Friday night, an online concert by the Backstreet Boys, a US pop band popular in China in the 1990s and 2000s, drew more than 44 million viewers on Channels. Leveraging the WeChat user base of 1.29 billion, Tencent has given channels outstanding visibility in the app, which has resulted in rapid user growth.
Douyin finds celebrity appeal thanks to its popularity with young people, and it has also managed to sign some of the biggest stars including Hong Kong singer-actor Andy Lau, who has over 69 million followers.
For his part, Kuaishou managed to exclusively lure Mandopop superstar Jay Chou onto his platform in 2020. Chou's Kuaishou account now has 31 million followers.
Both Kuaishou and Tencent's Channels platform, part of the WeChat super app, have used content from pop star Jay Chou to engage users. Photo: @jaychou/Instagram alt=Both Kuaishou and Tencent's Channels platform, part of the WeChat super app, have used content from pop star Jay Chou to attract users. Photo: @jaychou/Instagram>
However, thanks to the resources of Tencent's music division, WeChat was also able to leverage Chou's music content across channels. Two Chou concerts aired on Channels last month had 47 million and 25 million viewers, respectively, according to Tencent.
This article originally appeared in the South China Morning Post (SCMP), the most authoritative language coverage of China and Asia in more than a century. For more SCMP stories, visit the SCMP app or the SCMP Facebook and Twitter pages. Copyright © 2022 South China Morning Post Publishers Ltd. All rights reserved.
Copyright (c) 2022. South China Morning Post Publishers Ltd. All rights reserved.
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