How Has This 1987 Buick GNX Remained Unsold Decades Later?

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This car stayed in the dealership all these years later.
The Buick GNX has seen a surge of new interest in recent months - an example with only eight miles on the clock moved the needle over $ 200,000 last year, and similar trends followed. Now, later this year, we noticed another interesting example when it recently visited Jay Leno's garage.
Of the only 547 examples made during the year-long run of the 1987 Buick GNX, this is one that has very low miles on the clock, with only 184 miles on the clock. Not only is this a low mileage example, it has never been sold, which technically makes it a new car.
"The unique thing is that it's a brand new car," offers Jay Leno in the YouTube episode of Jay Leno's Garage. "It still has the window sticker. It's been in a Buick dealer's window since 1987."
In 1987 the Buick GNX had an MSRP of around $ 29,389, or nearly a tenth of what you can expect for one with this mileage in 2019. The cars sold for more than that during their time, however. Brad Willingham: "They started hitting the East Coast first and ... some of them made big bucks right away."
This particular example was assigned to Boulevard Buick in Signal Hill, California, where it has been on display for 32 years. The dealership took out a full-page ad to get bids for the car, but not a single offer was made. Willingham recalls that they had offers on bills or among qualified buyers offering stickers, but nothing ever came off.
Although the warranty is no longer valid, the GNX is actually still for sale. Willingham says there were tire kickers in renewed interest for the extremely rare special edition.
The car went up for sale on Bring A Trailer earlier this year but failed to meet the reserve with the maximum bid of $ 150,000.
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