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Disney increased prices at its major parks this year. Amanda Krause/Insider
Disney's CEO was alarmed by rising prices at its theme parks, The Wall Street Journal reported.
Bob Iger made a surprise comeback as Disney CEO on Sunday, returning less than a year after leaving the company.
Daily admission prices at Disney's theme parks have increased to $189 this year.
If you feel like everyday expenses have gotten way too expensive over the past few years, you're not alone.
Disney's top executive Bob Iger thinks prices at the company's theme parks are too high, the Wall Street Journal reported Wednesday, citing people close to him.
Iger, who reclaimed the CEO position on Sunday after leaving the company less than a year ago, complained extensively to friends about his successor Bob Chapek's decisions, according to the newspaper. He was unnerved by price hikes at Disney's parks, which include Walt Disney World, Disneyland and others, sources told the Journal.
Iger, who ran Disney from 2005 to 2020 and served as chairman until the end of 2021, felt Chapek was focusing on Disney's streaming business to the detriment of the company's other businesses, including theme parks and television, the people said.
"He kills the soul of the company," Iger is said to have said.
Disney did not respond to a request for comment.
It is unclear exactly which prices Iger was referring to. Ticket prices increased this year along with the cost of concessions. Disney also said it deserves more from hotels. Chapek told investors in May that people at Disney's theme parks are spending 40% more than before the pandemic.
This month, Walt Disney World announced that daily admission prices would increase starting December 8th. Currently, the most expensive ticket is $159. Soon it will be $189. The cost of annual passes will also increase.
This year, Disney also increased daily and annual pass prices at Disneyland Resort, California, and increased the cost of its skip-the-line add-on, Genie Plus.
Read the original article on Business Insider
Bob Iger
American businessman and former CEO
Bob Chapek
American businessman, CEO of The Walt Disney Company

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