John Oliver Dares Car Dealerships to Make a Commercial With His Secret Script
John Oliver closed the “Last Week Tonight” on this Sunday with a brief but in-depth look at the advertisements run by local car dealerships. And, spoiler alert, it turns out that a lot of auto salespeople are using the same ad text.
On today's show, John Oliver was delighted with the eccentricity of the little car dealer - who was always expected to be crazy and eccentric, which is definitely evident in some of their ads. For example, in one ad, the dealership owner said a version of “I'm in a pickle! My doctor told me to calm down before my heart explodes "before saying," The only way for me to calm down is to help you get a nicer, newer car. "And any The reason was the guy dressed like a cucumber, right next to someone in a very creepy Uncle Sam costume.
“Okay, I don't mind. A guy disguised as a cucumber next to an Uncle Sam who looks like Mark Cuban and who seems to be threatening that he will die if you don't buy a car from him, ”said Oliver. "I actually like this ... this is some fun, local weirdness from Winston-Salem, North Carolina that you can't get anywhere else, right?
Well, no, it turns out it wasn't just some crazy local gag because Oliver then showed viewers more than six ads that were almost exactly the same and got pretty upset about it. One man even got his daughter to do it and had her recite the line, "But dad, your heart is going to explode," which was kind of disturbing to say the least.
The producers of "Last Week Tonight" really got it on track for this episode because Oliver said they found out that every dealership that uses the Pickle script has it from an advertising agency. There's a company in Orlando, Florida. called Gravitational Marketing that supports itself by selling scripts to local salespeople, and obviously it has a lock on the small car dealership market. There's nothing wrong with that, it just bothered Oliver that car commercials standardized their material, so to speak, instead of being completely original and out of joint.
Gravitation Marketing has written other outrageous scripts for car dealerships, such as one with a German theme and promises "Auto-Toberfest" deals or one in which a guy either dresses or acts like a dog and says: need cars. "
No shadow for gravity marketing from us. But John Oliver didn't accept what he thought was a low standard for some of this ad copy - he said, "Don Draper would put a cigarette on your forehead" if the Patriarch of the Mad Men were real and could see some of it campy ads.
Then he broke out one of the old standards of the "Last Week Tonight" show - a challenge for the audience. Oliver offers a script to anyone who sees the segment and owns a dealership (he put it in a Manila envelope labeled “VERY GOOD SCRIPT”) that he can use for free if he agrees to sign a contract sign confirming that I will use it in a commercial without reading it first.
"You have to agree to a few simple terms, the main one is that you have to agree to produce this exactly as it is written and you cannot read it until you agree," said Oliver.
He also promised the ad would be outrageous but not obscene. “We promise there's no swearing, blasphemy or nudity here. it will meet broadcast standards in your area and it can be produced as cheaply as anything you've seen tonight, "he said, joking about the so-called empty void that" Last Week Tonight "has aired since the pandemic began.
“Will this script show your dealership in a good light? You need to find out after signing this contract and agreeing to produce and broadcast the ad unseen, ”concluded Oliver. "So who's interested?"
Will this work and is it possible that we will soon find out what kind of script is in the mysterious envelope? Crowdsourcing gags are one of the things “Last Week Tonight” does best, so it's entirely possible - you may remember the time when Oliver used the show's fan base to find an artist in Pennsylvania who “ Rat Erotic ”and bought the painting.
Oliver actually uses a similar email address for this new query, so email FreeCarCommercial@JohnOliverWantsYourRatErotica.Com if this piqued your interest.
Read the original story John Oliver dares dealerships to do a commercial with his secret script on TheWrap
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