Lorde’s “Solar Power” Video Is a Sun-Drenched Blast of Summer Bliss
If Lorde knows one thing, it's how she keeps her fans busy. After teasing her third album for the first time in 2019, she has kept her online presence in sporadic newsletters and an anonymous account about onion rings for the past few years. (@onionringsworldwide, for those of you curious.) An appearance in the cult newsletter Blackbird Spyplane in December, in which Lorde shared details of her trip to Antarctica, also attracted quite a bit of attention - although it may be due to it Since it's the only place on the planet, she wouldn't be bothered with questions about the release of her upcoming album.
But despite Lorde's cautious approach to self-promotion, the artwork for the album's lead single, "Solar Power", fell to global fanfare on Monday. It seemed to show the musician jumping over a sandy beach in New Zealand, which led to widespread anticipation for her new track. And of course many meme and conspiracy theories about the true length and posability of Lorde's lower limbs. (Ten Lords a-jump? I'll show myself.)
Just as the excitement was peaking, Lorde decided to drop the video for "Solar Power" tonight as a surprise. The Kiwi singer begins by lounging on the beach in a sunflower yellow Collina Strada two-piece suit before hopping across the sand and doing some more serious dance moves as the song breaks into an upbeat groove somewhere between Primal Screams “Loaded” and George Michaels “Freedom! '90. "
But as the video unfolds, it feels like something more sinister lurks beneath the blissful facade of Lorde's Summer of Love. It is certainly no coincidence that the graphics have a touch of Lord of the Flies; nor is Lorde's description of himself as "prettier Jesus". I sign up for the Lorde cult every day, even if she still has a few sinister tricks up her sleeve. In the meantime you will find me hypnotized by the sun-drenched, summery bliss of "Solar Power".
Watch now: Vogue Videos.
Originally published in Vogue
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