Nielsen pegs Amazon’s Week 2 Thursday night viewership at 13 million

Amazon promised too much and officially hardly delivered too much.
Nielsen, who was hired by Amazon to generate TV-style ratings for last Thursday's non-TV broadcast of the Chargers-Chiefs game, has put the viewership for the game at 13 million.
Amazon raised eyebrows by telling advertisers that the package would generate an average audience of 12.5 million viewers as of Thursday night. Nielsen announced a week after the game that the final number for the Chargers chiefs was 13 million.
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If the number is true and accurate (and frankly, who the hell knows?), it's a lot higher than estimates from industry insiders.
There's something fishy about the whole thing. Why a week delay? Why use Nielsen to legitimize numbers that Amazon should be able to track and verify in real-time? They know our buying habits and search history. You know what we saw and when we saw it and how long we saw it. Why don't they know immediately how many Amazon Prime customers watched a live show on Amazon Prime?
Of course, there would always be skepticism when the fox provided the number of chicken coops. Nielsen gives Amazon's number a patina of credibility.
Still, it just feels like there's more to the story. More on the behind-the-scenes back-and-forth between the rating agency and the rating agency client who desperately needs to pull the tide out of a giant number. More about a little tweak here and a little twist there to make the number just a little bigger.
And is it a coincidence that the size of the audience is being trumpeted today? That big number ideally activates FOMO audiences who may now be feeling compelled to tune in for a game featuring a far less convincing quarterback matchup between the Steelers and Browns tonight.
Last week's game was as big as it gets on Amazon's 2022 list, although there are a few potentially great games on the horizon. If Chargers chiefs had been in a three-letter network, the number would have easily exceeded 20 million.
Officially, Amazon is currently at 13 million, or 65 percent of 20 million. Unofficially, Amazon may have one more step ahead of it.
Regardless, Amazon will exclusively stream games on Thursday nights through the end of the decade. Indeed, if you intend to watch the game, resistance is futile.
Nielsen estimates Amazon's Week 2 viewership as of Thursday night at 13 million, which originally appeared on Pro Football Talk

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