Starbucks Announces a Non-Coffee Addition to Its Grocery Lineup

Photo: Starbucks
Revelations at a busy Starbucks Investor Day, which also featured the announcement of updates to the brand's loyalty program, included the announcement that a packaged ready-to-drink pink drink is coming to a grocery store near you. Get cheers from the coconut milk drinkers who yearn to stock their fridges with this pastel-hued concoction.
What is the pink drink?
The Starbucks Pink Drink is very similar to the brand's Strawberry Açaí Refreshers in that the base of the two drinks is the same. A Starbucks Pink drink contains the same strawberry flavors and chunks, passion fruit and açai for refreshment, but uses coconut milk instead to give it that creamier and more noticeable color.
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The drink itself actually started out as a secret menu item and frequent customization before making its way onto the regular menu. In 2016, the pink drink earned its name by gaining popularity as a hack on social media. By 2017, the brand recognized demand for the drink and announced it would be adding it to the year-round menu.
Where to get the RTD Pink Drink
A Starbucks rep confirmed to The Takeout that the brand will be launching the pink drink "as a ready-to-drink beverage (RTD) that will soon be available in grocery stores nationwide." Unfortunately, Starbucks doesn't have a launch date just yet, but knowing that the launch won't just be in select locations is at least a little reassuring for those who can't wait to get their hands on this pink drink.
The pink drink will join a sea of ​​coffee-based groceries that Starbucks already offers, including Frappuccinos, Cold Brew, Nitro Cold Brew, Double Shot Espresso Energy Drinks and Starbucks Baya Sparkling Energy Drink. Alongside the Baya Sparkling drink, the Pink Drink will be one of the few non-coffee-focused drinks the brand will offer on grocery store shelves.
While a coconut milk-based drink isn't top of my list of choices at the Starbucks grocery store, this upcoming launch makes me hopeful that the brand will try to add other items to its grocery store. Could the Sous Vide Egg Bites or the Turkey Bacon, Cheddar & Egg White Sandwich show up in Costco's frozen section one day? Fingers crossed.

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