Tampax forced to apologize for 'creepy' tweet after being accused of sexualizing women

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Tampax had to apologize for a now-deleted "offensive" tweet that quoted a popular internet phrase.
The company received backlash on Twitter. Users said it "sexualized" women and was "degrading".
They released an apology on Saturday, saying the tweet was not in line with the brand's values.
Tampax had to apologize for a now-deleted "offensive" tweet.
The US arm of the tampon company tweeted their take on a commonly used meme, saying, "You're in their DMs. We are in them. We are not the same.”
A screenshot of the now-deleted tweet from the Tampax US.Twitter Twitter account
The phrase became popular online to indicate that you have a better relationship with someone, often in a romantic or sexual sense, but Tampax's appropriation of the meme seems to have fallen short.
People immediately expressed outrage at the tweet, saying it "sexualizes" women's health care and is "degrading" towards women.
Others said the tweet was "creepy" because minors commonly use Tampax products during menstruation, Sky News reported.
Contempt for the sentiment continued to mount, with the hashtag #BoycottTampax trending on Twitter.
In response to the backlash, the Procter & Gamble-owned company tweeted an apology saying they had "screwed it up." Tampax admitted the language was disrespectful, adding, "Respect is central to our brand values ​​— our recent language didn't reflect that."
However, the anger continued in the comments of the apology, with people saying they would choose alternative brands after feeling uncomfortable.
“Women and girls want hygiene products they can trust, not the tongue-in-cheek sexualization of a basic biological function.
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