The 15 Best Face Serums to Transform Your Skin, According to Shoppers

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Let's face it, the term "serum" is loaded. There are hundreds - if not thousands - of different types on the market, which can make choosing a single dropper for your skin care routine a daunting task. This need not be.
At its core, a serum is usually a very viscous product that contains highly concentrated amounts of an active ingredient, and these ingredients vary depending on the skin problem. For example, vitamin C serums are usually aimed at scarring and hyperpigmentation, hyaluronic acid serums fight dryness and dehydration, and retinol serums work against fine lines and wrinkles - and that hardly scratches the surface of the available products. Not to mention, you can pay anywhere from $ 9 to $ 90 or more for one of these tinctures. So it is important to find out what it is about.
RELATED: These Are the 15 Best Moisturizers for Dry Skin, According to Thousands of Reviews
To narrow and streamline your search for the perfect serum (or two), below is a list of who makes the best facial serums and how much the best facial serums cost - plus some testimonials from their biggest fans. You can buy these facial serums from well-known retailers such as Sephora, Amazon, and Nordstrom.
The top rated facial serums:
SkinCeuticals C E Ferulic
The common niacinamide 10% + zinc 1%
Ole Henriksen Truth Serum
The Best Affordable Facial Serums:
The common hyaluronic acid 2% + B5
The Inkey List Retinol Anti-Aging Serum
The ordinary "buffet"
The best Splurge Face Serums:
Sunday Riley Good genes
La Mer The revitalizing moisturizing serum
iS Clinical Active Serum
SkinMedica TNS Essential Serum
The Best Non-Toxic Face Serums:
Herbivore Prism 12% AHA + 3% BHA Peeling Glow Serum
TruSkin Vitamin C Serum
The best organic facial serums:
Vintner's Daughter Active Botanical Serum
Acure Radical Rejuvenating Serum Stick
Juice Beauty Blemish Clearing Serum
Prepare your skin for slathering because after reading this you will want to jump right into your skin care routine.
The top rated facial serums
SkinCeuticals C E Ferulic
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If you've ever spent time on Instagram for skin care, you've probably heard of this high-profile serum. It's more expensive, but thousands of people have thought it was worth the cost. It is a vitamin C serum that, according to the product description, offers "antioxidant protective benefits" and helps fight scars, fine lines and wrinkles. In combination with a sun protection factor, it also helps “neutralize free radicals induced by UVA / UVB, infrared radiation (IRA) and ozone pollution (O3)”.
With nearly 2,700 reviews on Dermstore, it still retains an overall five-star rating. "This one actually works to reduce the discoloration," wrote one reviewer. "It instantly rejuvenated my dull skin," added another.
Shop Now: $ 166; dermstore.com
The common niacinamide 10% + zinc 1%
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This little bottle of magic has taken a top spot among Sephora customers: with over 3,000,000 reviews, it's Sephora's best-selling serum. Users say the niacinamide-zinc combination relieves redness, controls oil, and makes pores appear smaller. "My pores, the size of a Hoover dam, have decreased dramatically," wrote a Sephora reviewer. "It significantly reduced my breakouts, plumped up my skin, and gave me a glow," claimed another. Plus, a 1-ounce. Bottle is just under $ 6!
Shop Now: $ 6; sephora.com
Ole Henriksen Truth Serum
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They know a product is good if it has been around for years and continues to sell new releases. Truth Serum is a long-standing favorite when it comes to vitamin C products, with over 5,000 Sephora reviews, 211,000 likes, and a four-star rating. It brightens and contains hyaluronic acid for powerful hydration benefits. "If you want lighter skin and faded acne scars, look no further," wrote one reviewer. "I've been using this beauty for about a month now and I've noticed a huge difference in my scarring. I put it on with moisturizer every night before bed and I'm sure to use SPF and BOOM in the morning, acne scars are already fading!"
Shop Now: $ 50; sephora.com
The Best Affordable Facial Serums
The common hyaluronic acid 2% + B5
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The Ordinary is known for its affordability, so any of its products could be featured here. However, the hyaluronic acid serum is one of the most popular. It is suitable for all skin types and, according to the description, contains a "next generation hyaluronic acid cross-polymer", which improves the release of [hyaluronic acid active ingredients and supports water resistance ". Critics say it removes dry, flaky skin and leaves it feeling plump and smooth.
Shop Now: $ 7; sephora.com
The Inkey List Retinol Anti-Aging Serum
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Retinol is one of the most expensive ingredients in skin care. At just $ 10 at 1 percent concentration, the Inkey List serum is a bargain. As an added bonus, the stabilized retinol releases slowly so as not to irritate the skin. The formula also contains squalane and is therefore also moisturizing. “I love this retinol! This is my first retinol and I think it's a great starter retinol, ”said a Sephora customer. “It feels very smooth and gentle on the skin. I've been using it for about 3 months now and have noticed a difference in my skin brightness and wrinkles. "
Shop Now: $ 10; sephora.com
The ordinary "buffet"
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This unique multi-peptide serum moisturizes the skin and works against fine lines and wrinkles. While even the smartest Sephora buyers can barely pronounce what's in it - "Syn-Ake, Matrixylsynthe-6, Matrixyl 3000 and Argirelox" are among the ingredients according to the product description - they buy it in droves with fast-acting powers. One reviewer wrote that it "improved the texture and appearance of my skin in a week".
Shop Now: $ 15; sephora.com
The best Splurge Face Serums
Sunday Riley Good genes
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A favorite of many, Good Genes is a lactic acid-based scrub serum that gives the skin a sophisticated glow. The potent AHA works in conjunction with licorice root, lemongrass, arnica and prickly pear extract to lighten, tighten and smooth the skin. At the time of this writing, 77 percent of Amazon customers who rated the serum gave it five stars. "I worked in the cosmetics industry for over 25 years," wrote one such reviewer. “And without a doubt, this is just a great product for your skin. Do yourself a favor and buy one. I will never go without that. "This serum is vegan and also free from parabens.
Shop Now: $ 85; amazon.com
La Mer The revitalizing moisturizing serum
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As a brand, La Mer is a well-known celebrity favorite, which is why it may be worth pampering yourself. However, the revitalizing moisturizing serum is the next level. According to his description, "tiny microdroplets of The Deep Hydration Ferment - with an interactive mix of green, brown and red algae - are supposed to penetrate quickly and revitalize deep into the surface of the skin" to soothe your skin freshly. And even professionals are overwhelmed by its effectiveness. "As a licensed beautician, this serum has the properties to keep the skin full of elasticity and moisture!" read a Nordstrom review. “I love how viscous and fluid this serum is on my skin. A great investment! "
Shop Now: $ 210 (originally $ 230); nordstrom.com
iS Clinical Active Serum
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This serum from iS Clinical is unique in that it targets more than one skin problem. Salicylic acid and herbal extracts soothe irritation and combat redness, but also smooth texture and fine lines. It can even help reduce acne, making it a strong choice for youthful and mature skin. “This serum really is a miracle worker. It completely changed my skin, ”wrote one Amazon buyer. “My acne scars and sunspots are almost gone and it has visibly reduced my fine lines and wrinkles. I recommended this product to all of my friends and they all love it! It was hard to justify the cost at first, but it's worth every penny! "
Shop Now: $ 138; amazon.com
SkinMedica TNS Essential Serum
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With more than 600 five-star reviews on Amazon, this SkinMedica serum - the most expensive on our list - has been recognized as worthy. The TNS Essential Serum bottle is actually divided into two compartments that dispense two separate active formulas at the same time. One is a growth factor that is described as "improving the appearance of fine lines, wrinkles, skin tone, and texture," and the other is a blend of peptides, antioxidants, and other anti-aging ingredients that help keep skin firm and tight Free radical damage. “My daily essential wrinkle remover! I have been using it for 5 years and found that my face structure has improved dramatically, wrinkles have disappeared and it is moisturized. I always keep extra in case I'm empty, ”wrote one buyer.
Shop Now: $ 281; amazon.com
The best non-toxic facial serums
Herbivore Prism 12% AHA + 3% BHA Peeling Glow Serum
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Naturally derived alpha and beta hydroxy acids make Herbivore serum a winner. It also contains rose water to soothe and moisturize the skin for a balanced glow, and it comes in incredibly Instagram-ready packaging. An Amazon reviewer claimed "it's kind on the skin, but it peels so well," which is hard to come by in the exfoliating world.
Shop Now: $ 54; amazon.com
TruSkin Vitamin C Serum
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A herbal formulation for treatment, hydration, and protection, this serum is one of Amazon's top rated serums. It is free of synthetic color additives, fragrances and stabilizers and instead consists of aloe vera, botanical hyaluronic acid, witch hazel and organic jojoba oil. It has a whopping 36,000 Amazon reviews and four and a half stars. “This product leaves my skin moist and I feel hydrated all day! I use it twice a day and it has replaced my expensive serums, ”wrote one shopper.
Shop Now: $ 20 (originally $ 30); amazon.com
The best organic facial serums
Vintner's Daughter Active Botanical Serum
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22 active organic plant substances in combination with essential oils give this serum an impressive following. It also contains phytonutrients and minerals to help balance the skin, as well as phytoceramides, nourishing fatty acids, and antioxidants to stimulate and brighten. "Vintner's Daughter is a minimalist beauty product dream come true. Just a few drops of this oil treat dry skin and clear away signs of pimples," wrote a client of The Detox Market, where the serum has nearly 500 “loved ones” from shoppers.
Shop Now: $ 185; thedetoxmarket.com
Acure Radical Rejuvenating Serum Stick
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You read that right - it's a pen-form serum for those who don't like handling fussy, often messy, droppers. This one contains rose and avocado oils so you can glow on the go. “My skin loves this stuff! It prevented drought and outbreaks that I was struggling with, ”shared a five-star reviewer on Amazon. “If I go without this serum for a few days, I keep seeing small breakouts. Use the serum again and they'll clear up! "
Shop Now: $ 15; amazon.com
Juice Beauty Blemish Clearing Serum
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The Juice Beauty serum was developed for oily skin and skin prone to blemishes and is organic, vegan and free from animal testing. It contains fruit acids and willow bark to help fight breakouts, clog pores, and combat uneven textures. Organic aloe moisturizes and soothes the skin together with green and white tea. “I've been using this product for over a year. I have very sensitive, acne-prone combination skin. It was a miracle worker, ”wrote one customer.
Shop Now: $ 30; amazon.com

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