The ‘Cuda Could Be Making A Comeback After All

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Don't hold your breath when Plymouth returns.
The Cuda name was recently renewed by Fiat Chrysler Automobiles through the US Patent and Trademark Office. Before you get too excited, you should know that automakers are doing these kinds of things all the time, and not always using the names. After all, Ford still holds the brand for the Model E name, preventing Tesla from using it, but there's no current Ford Model E. This is a great way to guess the competition and keep options open for the future hold.
Photo credit: Fiat Chrysler Automobiles
Some automotive locations, which we won't name, report that Fiat Chrysler also registered the Barracuda name. A recent search of the database proves otherwise, unless the automaker did so through a Shell company, which seems unnecessarily complex.
One possibility is for Dodge to add a third muscle car to its lineup and label it as a "Cuda". That's not likely, given that there is already a muscle coupe and sedan, plus a bit of muscle crossing, but some people are really hoping for this super distant possibility. Dodge pissed everyone off with a Barracuda SEMA concept in 2007, but we believe that idea died then.
Photo credit: Fiat Chrysler Automobiles
It is more likely that Dodge uses the name “Cuda” as an equipment variant for the Challenger and / or the charger. Yes, that sounds strange, but you just never know. Maybe these come with a real shaker hood and a Cuda graphics package.
The FCA may sit on the name "Cuda" to prevent others from using it. It could also be a move to keep bringing Cuda merchandise to market. Yeah, that's not as exciting as a modern Cuda car.
Photo credit: Fiat Chrysler Automobiles
There could be many reasons the FCA is hovering over the name "Cuda," and they don't all have to do with bringing back the nameplate in some form. Yes, that's disappointing to some, but it would be even worse to put the iconic name on a modern muscle car.
There's a lot of confusion between the Plymouth Barracuda and the Cuda, and some mistakenly think they're the same car. We can see someone mistakenly think Cuda is a nickname for Barracuda the way Vette is for Corvette, but they were two different muscle cars.
Photo credit: Fiat Chrysler Automobiles
For reasons we can only speculate about (and we're sure people will be more than happy to scream out loud in the comments), the FCA doesn't seem interested in maintaining the rights to the Barracuda name. Imagine that.
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