The North Face Joins Civil Rights Boycott Urging Brands To Pull Facebook Ads

The North Face will participate in the #StopHateforProfit campaign organized by civil rights groups such as the NAACP. (Photo: SOPA Images via Getty Images)
Outdoor clothing company The North Face has joined the # StopHateforProfit movement as the best-known brand, which encourages large advertisers to post Facebook ads in July.
The North Face announced its intention on Friday by retweeting the NAACP, which accuses Facebook and its CEO Mark Zuckerberg of "not only being negligent but actually complacent about the spread of misinformation."
In follow-up tweets, the company responded positively to inquiries about pulling Instagram ads and said its decision extends to “all Facebook owned properties”.
The north wall

@thenorthface
We are in there. We're out @Facebook #StopHateForProfit

Learn more:
https: // www.
stophateforprofit.org
/.
https: //
twitter.com/NAACP/status/1
273595148669267968
...
Stop hatred for profit
Tech companies aren't doing enough to fight hatred on their digital social platforms. You have to stop hatred for profit. Join the fight.
stophateforprofit.org
NAACP

@NAACP
"It is clear that Facebook and its CEO, Mark Zuckerberg, are no longer simply negligent, but, despite the irreversible damage to our democracy, are complacent in spreading misinformation ..." - @DerrickNAACP

https: //
apnews.com/126dffbb05b92c
79642008b8426e1826
...
49.8K
5:26 p.m. - June 19, 2020
Twitter Ads info and privacy
16.6K people talk about it
Sleeping giants

@slpng_giants
June 19, 2020
Reply to @thenorthface @Facebook
. @ thenorthface, please consider advertising costs for ALL Facebook properties. Your advertising dollars fund the same lack of responsibility no matter what platform you spend on.
https: //
twitter.com/donie/status/1
274053264414248968? S = 21
...
https: //
twitter.com/donie/status/1
274053264414248968
...
Donie O'Sullivan

@donie
Reply to @donie
They are NOT pulling from Facebook's own Instagram, reports @b_fung.
https: // www.
cnn.com/2020/06/19/tec
h / north-face-facebook-ads / index.html
...
The north wall

@thenorthface
This includes all Facebook owned properties.
1,057
03:34 - June 20, 2020
Twitter Ads info and privacy
112 people talk about it
After the North Face announcement, outdoor clothing company REI announced that it would follow suit.
In a statement to CNN, a spokesman for Facebook said the company "deeply respects a brand's decision and continues to focus on the important work of eliminating hate speech and providing important voting information."
The # StopHateforProfit campaign accused Facebook of actively choosing not to moderate hate speech and said it "closed its eyes to the apparent suppression of voters on its platform."
The campaign started on Wednesday and was sponsored by civil rights groups, including the Anti-Defamation League and NAACP. The movement is asking brands to run Facebook ads for July.
"[Facebook] allowed incitement to violence against demonstrators fighting for racial justice in America," the campaign website said, referring to an incident in late May and early June that criticized Facebook for refusing to do so to remove a post or add a disclaimer from President Donald Trump, who called the racial injustice demonstrators "RACKETS" and threatened: "When the looting begins, the shots begin."
Connected...
Facebook removes Trump campaign ads with Nazi iconography
Civil rights groups are calling on advertisers to stop buying Facebook ads in July
Trump's "racist" toddler video was removed from Facebook and Twitter after parents complained
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This article originally appeared on HuffPost.

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