The Rise And Fall Of The Chrysler Crossfire

⚡️ Read the full article on Motorious
Learn more about the short-lived run of this acclaimed and vicious sports car ...
The Chrysler Crossfire has been remembered as both a brilliant and a terrible vehicle. Its critics have called it a "parts bin" and raised it as a perfect example of the failed marriage between Daimler and Chrysler. The fans see an ingenious, unnoticed design that combines German technology with American aesthetics. We're not going to tell you how to feel about the crossfire. Instead, we're here to share the history of the car and why it failed after just 5 years.
Learn more about the history of the Plymouth Prowler here.
When Chrysler teamed up with Daimler in 1998, the American automaker decided to take advantage of the relationship to bring a dramatic, luxury sports car to market based largely on the first-generation Mercedes-Benz SLK. That meant cool details that you would hardly ever see in a Chrysler product, like an electronically controlled rear wing and 18-inch front wheels paired with 19-inch rear wheels. Consumers first got a glimpse of what was in the works when the concept car was unveiled in 2001. The Crossfire concept promised chiseled, sporty proportions and a refined interior, signifying a departure from the rut some Chrysler had believed in.
On January 2, 2002, Chrysler proudly unveiled the 2004 Crossfire, praising the sports car as the perfect blend of European and American design. The meeting of two automobile cultures was prominently provided with a graphic of the classic Route 66 sign, only instead of "Route" was "Autobahn". Chrysler put it really thick and raved about the "romantic shapes and slim, athletic lines" of the Crossfire. It also called the cabin "refined" with a "clean, precise, machined appearance".
Image credit: Stellantis
In his view, Chrysler was popular and the crossfire was a symbol of his newfound success. She wanted everyone to know how spectacular the sports car was and to drive an innovative advertising campaign that kicked off on July 4, 2003, when dealerships could finally start selling the Crossfire. CD-ROM inserts in 4 large magazines, an advertisement running on TiVO, and an "internet blanket" of advertisements were supposed to get wealthy, tech-savvy folks to grab the brand new model.
Image credit: Stellantis
Perhaps the most far-reaching and impactful advertisement Chrysler put out was the award of a Crossfire at The Apprentice Finale in 2004. With millions of viewers, Bill Rancic left the show, which was filmed live, behind the wheel of a 2005 Chrysler Crossfire after he was selected as the winner by Donald Trump. The image of Rancic driving off in a convertible was remembered by countless consumers and created a link between success and vehicle.
Image credit: Stellantis
But what about the substance of the car? The specs were pretty impressive on paper, although admittedly they could have been better. A 3.2-liter V6 pushed 215 hp and 229 lb.-ft. Torque, which was certainly nothing spectacular even for the time. Buyers can opt for a 6-speed manual transmission, a real driver choice, or the adaptive 5-speed automatic transmission. The rear-wheel drive as well as an independent double wishbone front suspension in combination with a 5-link rear suspension add to the fun. While it wouldn't win many drag races, the whole point of the Crossfire was supposed to be nimble and spirited, which made it a blast to drive on back roads with lots of twists and turns. This kind of distraction on four wheels has appealed to many, as has the promise of a European experience with an American badge.
Image credit: Stellantis
There have been complaints of a lack of performance, but Chrysler responded with the Crossfire SRT6, unveiled in Paris in September 2004 and launched for the 2005 model year. With an additional supercharger, the 3.2-liter V6 made a significantly healthier 330 horsepower and 310 lb.-ft. of the torque. The 0-62 time was about 5 seconds which wasn't too shabby. Also, Chrysler made a big deal about how the car had been tested on the highway, which for some added to its credibility.
Chrysler rolled out a few minor updates to the 2008 Crossfire, like a more advanced tire pressure monitoring system that came as standard, but the tweaks were too late to save the sports car. 2008 was the swan song of a love child that emerged from the difficult marriage of Daimler Chrysler.
Image credit: Stellantis
Check out the sales numbers to get a better idea of ​​how the Chrysler Crossfire rose and fell. For 2004, Chrysler reported that 14,969 Crossfires were sold in the US market. That number stayed constant the next year and stood at 14,665 cars. However, by 2006 sales had dropped sharply to 8,216. They increased slightly in 2007 and amounted to 8,774 units. When the global recession hit in 2008, sales plummeted. Consumers didn't care about the fun little Crossfire when times were rocky.
Image credit: Stellantis
Another factor that contributed to the downfall of the crossfire. After 9 years, the often turbulent relationship between Daimler and Chrysler began to dissolve in 2007. This meant that Chrysler had to create its own platform to bring a new generation of the Crossfire to market, as it couldn't be used for the second-generation Mercedes-Benz SLK. Sure, the Chrysler could have used the old platform just like the Dodge Charger and Challenger by 2021, but those two cars sold big and the Crossfire didn't. It had to be cut in order for Chrysler to survive the financial storm it entered. Also, Daimler made the cars in Germany, so Chrysler had to find a way to move production to the US and invest considerable money in an admittedly large and likely unprofitable game of chance.
Image credit: Stellantis
On June 25, 2008, Chrysler released an official statement regarding rumors about the preparation of a bankruptcy petition. “Chrysler has a clear strategy as an independent company to build a profitable company over the long term, even in this challenging economy. Despite the challenges, we meet or exceed our plan on all financial metrics. Chrysler has a stronger than planned liquidity position. “Less than a year later, on April 30, 2009, bankruptcy was actually filed. Under the protection of the Obama administration, the automaker was led through the bankruptcy process in Little Pain, then merged with Fiat.
Image credit: Stellantis
Ultimately, over 76,000 crossfires were made. The car has appeared on watchlists on a few future collectibles in recent years, but clean examples have remained relatively inexpensive, despite the fact that SRT6s fetch a significantly higher price. Some people believe that one day everyone will realize how brilliant the Chrysler Crossfire really was and the values ​​will skyrocket, especially since so many have been scrapped by people who believed the car was nothing special. We have seen things like this in the past, but there is no telling if the crossfire will undergo a Cinderella transformation. How these things work, only time will tell whether the sports car will one day be very popular with collectors.
Sign up for the Motorious newsletter. Follow us on Facebook, Twitter and Instagram for the latest news.

You should check here to buy the best price guaranteed products.

Last News

On board HMS Queen Elizabeth: Navy's £3bn warship playing cat and mouse with Russia

Yankees vs Athletics: Aaron Boone on amazing triple play to seal 2-1 win | Yankees Post Game

Courtney Stodden would join Chrissy Teigen's reported Oprah interview 'if it would help people'

Here's How Meghan Markle Paid Tribute To Princess Diana In 'The Bench'

Protesters arrested outside Sen. Ted Cruz’s home in Texas, police say

A YouTuber lost 10 lbs fat and gained 2 lbs muscle without a gym - just using at-home strength training and calorie control