Toyota Land Cruiser Is Dead for 2022
Image credit: Toyota
From the car and driver
According to a dealer source, the Toyota Land Cruiser is not expected to return to the US market for the 2022 model year.
It may come back in a redesigned form later, but we don't know how long a break will be.
The 2021 model year is the last for the current model in the 200 series.
Earlier this year, rumors surfaced that the Toyota Land Cruiser, beloved giant and longtime owner of the fanciest Toyota title, would be canceled after the 2021 model year. Preferring not to fan unconfirmed internet rumors, we refrained from jumping into the fracas until we could get confirmation - which of course wasn't expected from Toyota. But now we've spoken to a partner in a large dealer franchise who has confirmed that 2021 will be the end of the road for Toyota's iconic SUV. Fortunately, maybe not for long.
"It's gone for 2022 but I think it will be back soon and a lot more modern and luxurious," he told us. The current Land Cruiser - the 200 in Cruiser parlance - dates from the 2008 model year and needs (over) significant improvements, particularly in the area of fuel economy, where its combined EPA rating of 14 mpg does not beat Toyota's fleet average any favors. Toyota also has a habit of dropping nameplates and resuscitating them later, and not always at intervals of several decades like with the Supra. The Venza took a tour in 2015 and returned for 2021, and we'd guess the Land Cruiser won't be gone for six years.
Photo Credit: Ezra Dyer - Car and Driver
One reason for the decision appears to be due to sales or lack thereof. In 2019, Toyota sold 3536 Land Cruisers, which is a 9.7 percent increase in sales over 2018, but is still a rounding error for a company that has sold approximately 2.4 million vehicles each over the past two years. However, if we humbly estimate that Toyota makes $ 10,000 per Land Cruiser - and given the age of the platform and shared Tundra engine, we'd guess it's a lot more than that - that's $ 35 million a year not a bad take for a niche vehicle. But if the Land Cruiser is to become more than a niche player, it needs a major overhaul. Do we see a 300 series with a hybrid powertrain strolling over a pass on the horizon?
Let's hope so. And let's hope the Land Cruiser isn't gone as long as the Supra (or the Bronco). A redesign can be exciting, but everyone loves a comeback.
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