Venture capitalists in New York City are ditching Patagonia vests for statement jackets and designer sneakers. Here's how 7 VCs are making personal style part of the job.

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CNN's Poppy Harlow and Forerunner Venture's Kirsten Green at the NYC Summit.Inspired Capital
New York's venture capital scene is growing rapidly as more West Coast firms move in.
Several New York venture capitalists said they draw their style from the city's vibrant arts scene.
Here are seven New York VCs who take their style very seriously.
How does a venture capitalist dress?
The standard answer: All Birds sneakers. Fleece vest from Patagonia. Holding a copy of Yuval Noah Hararis, Sapiens.
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In 2019, an enterprising product engineer at startup website AngelList thought those few elements made a Silicon Valley venture capitalist. He reportedly rolled them up into a bundle, which he jokingly attempted to sell online for $500, according to Insider.
But now, some venture capitalists don't necessarily see the value in dressing alike.
At a VCs summit in New York this fall, guests showed up in bright floral dresses, tailored pant suits, slim-fitting jackets and designer sneakers. It was the first time since the pandemic began that many of the city's dealmakers have gathered. The impression pressure was palpable.
"There are so many different people coming together to form our tech community in New York," said Alexa von Tobel, founder and CEO of Inspired Capital and one of the main organizers of the summit. She believes that the display of personal style is an important indicator of this diversity.
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In a city like New York, street fashion often varies from neighborhood to neighborhood. The concentration of artists – and those interested in art – creates space for uninhibited expressions of style. And the people-watching opportunities are endless.
Many of the city's venture capitalists are also taking liberties with their style.

For Siam Capital founder Sita Chantramonklasri, a unique sense of style also defies the visual archetype of who belongs to technology.
"There shouldn't be a 'standard' about who looks, sounds or looks like they fit the typical venture capital investor profile," she told Insider via email. "In order for us to be best positioned to capture a diverse range of investment opportunities, we must also be a diverse range of investors."
"Good style" is often synonymous with luxury brands, flashy regalia, and rare displays of wealth. For investors -- especially those who work with aspiring founders -- deciding what to wear can be a delicate balancing act.
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"I work with founders and a lot of founders don't have a lot of money," said Ben Sun, co-founder of Primary Capital, another key organizer of the summit. "You don't want to be the guy who wears the $2,000 jacket. I'm still a little bit self-conscious because I was there. I was a founder.”
Many of the investors Insider spoke to said they prefer to take a "high-low" approach to their clothing: fusing luxury pieces with more affordable finds.
Whether it's a leather skirt, a pair of sneakers, or a fleece vest, most venture capitalists told Insider that their work style boils down to one thing: personal strength.
"So much of what we call style is actually about gathering yourself for the day's work and making sure you feel as empowered, as effective and as comfortable as possible," said Susan Lyne, co-founder of BBG ventures .
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Here are seven venture capitalists who take their style as seriously as their investments.
Sita Chantramonklasri, capital of Siam
Chantramonklasri wears linen suit Another Tomorrow.Siam Capital
How would you define your style?
I always optimize for cost-per-wear and consider extending the product lifecycle. I often gravitate toward items that are premium and timeless, which reduces the cost per wear of everyday items (and a smarter way to spend them!). I also appreciate vintage finds, which are products with an extended life cycle and almost always offer better value for money.
Who are your favorite designers?
Another Tomorrow is spearheading this shift in high-end womenswear, delivering beautiful, well-crafted, minimalist investment pieces. I love their power suits. I'm a big fan of Quince, Naadam and Everlane. They're all great for high quality, affordable pieces.
Has your style changed since you became a VC?
Given our fund's focus, I had an inside seat, or backstage pass, into the broken world of manufacturing, supply chain, and consumption infrastructure. This made me even more of a conscious consumer thinking about traceability, production ethics and price transparency.
Chantramonklasri's responses were emailed to Insiders.
Anu Duggal, Female Founders Fund
Duggal wears a Zara dress and a vintage Cartier tank watch. Anu Duggal
How would you define your style?
Feminine with a French influence. Monochromatic looks, long dresses, lots of floral patterns - all with delightful and unexpected details. I love bold business colors like red and pink.

Who are your favorite designers?

Ulla Johnson, Sezane, Zimmermann, Johanna Ortiz, all vintage Chanel. I love the thrill of a good vintage find - I'm a regular at Vestiaire Collective & The Real Real.
Who are your style icons?

So many amazing style icons to take inspiration from over the years starting with Coco Chanel, Diana Vreeland, Jackie O and more recently Amal Clooney.
Are the supposed tech-cultural norms of hoodies and t-shirts falling by the wayside?

Venture capitalists in NYC look very different from those on Sand Hill Road. As the country's fashion capital, you see a lot more style and personality in the venture capital community -- many of whom come from industries outside of tech.
Duggal's responses were emailed to Insiders.
Alaina Hartley, Greycroft
Hartley wears vest Argent, turtleneck sweater Aritzia, bag Anine Bing, and skirt and shoes Jenni Kayne. Greycroft
Who are your style icons?
Anine Bing - model and rock 'n' roll singer, founder of the brand Anine Bing of the same name - is a huge inspiration for me. She effortlessly combines high with low, classic with edgy, and accessibility with luxury. I love her signature look with an oversized blazer, cool tee, denim and statement accessories.
Has your style changed since you became a VC?
I've become even more adventurous since I entered the venture capital world over 4 years ago. I even dyed my hair purple! I am proud that my style is an expression of my personality and, in my opinion, also appeals to founders who value individuality and creativity.
Are the supposed tech-cultural norms of hoodies and t-shirts falling by the wayside?
Capsule wardrobes are all the rage right now, and dress codes have certainly become more casual with hybrid work—maybe the tech entrepreneurs wearing stereotypical hoodies and t-shirts were just ahead of their time! You won't see me in a Patagonia vest, but I can appreciate some quality basics!
Hartley's responses were emailed to Insiders.
Susan Lyne, BBG Ventures
Lyne wears Theory from head to toe.BBG Ventures
How would you define your style?
Classic. Easy. Modern.
How has your style evolved over time?
For the first few decades of my career, to define yourself as a working woman, you wore pants and jackets—period. I had a lot of Armani. There was a uniform for women. You knew you'd be fine walking into a meeting in a black Armani suit. Now I wear a lot of skirts with a cashmere sweater. This has become my current uniform. Or jeans and a really great blazer.
Who are your favorite designers?
I buy a few things that are expensive every season. I really like Altuzarra at the moment. I always like Proenza Schouler. There was a time when I bought a lot of Gucci - less now. I also buy a lot of things that are Everlane. Jeans can come from anywhere as long as they are well tailored. I buy t-shirts from Amazon.
Lyne shared her answers in a call with Insider.
KJ Sidberry, Forerunner Ventures
Sidberry wears The Perfect Jean jeans, Thursday Boot Company sneakers, Club Monaco coat, Cuts Clothing t-shirt and Akashi Kama's Noragi jacket. KJ Sidberry
How would you define your style?
My style is pretty classic. I travel a lot so I tend to stick to neutral colors. Layering is a pretty important step for any outfit, but often a few colors or accessories will pop in here and there for personality and fun.
Do you have a style motto?
"Try to be a little someone else." Style is like music - a remixed extension of what came before. Inject bits of other people's seizures to push your limits and explore new territory.
Who are your favorite designers?
Jeff Sheldon (Ugmonk) and Alec Nakashima (Akashi Kama).
What misconception would you like to clear up about VC culture?
Style changes in VC are bottom-up, not top-down. The sneaker game has come a long way and seems to be changing faster than anything else.
Sidberry's replies were emailed to Insiders.
Ben Sun, Primary Capital
Sun wears sweater Maison Kitsune, pants Gucci and high tops Celine
How would you define your style?
A little street. Something eclectic. I'm wearing Levi's jeans and Celine shoes.
Where do you get your style inspiration from?
Only people in New York. New Yorkers have such great style. The scene is just amazing.
Who are your favorite designers?
Acne, Celine, Prada, Gucci, Bottega Veneta - just got a great jacket there. I love APC stuff. I have these old Dior sneakers that I bought at Barney's sale 15 years ago.
What misconception would you like to clear up about VC culture?
Many VCs are now less financiers. These are people like me. I was a founder. I ran my own startup for 12 years. So the profile of the person has changed. If you've worked in finance or at Goldman Sachs, you're not going to wear fashion because it's really frowned upon. So you switch and wear the vest because that's what everyone does.
It's really the backdrop to the new class of venture capitalists who aren't just from the financial world, but are willing to express themselves more. You have founders or startup operators who are now becoming investors and have more style as a result.
Sun shared his answers in a call to Insider.
The story goes on

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