'Welcome to the Love Era': Sean Combs on Starting New R&B Label and Saving the Black Race

Sean "Diddy" Combs will attend the Pre-GRAMMY Gala and the GRAMMY Salute to Industry Icons in honor of Sean "Diddy" Combs on January 25, 2020.
Sean Combs has entered the "era of love".
If this isn't evidenced by the literal legal change in his middle name, perhaps the best way to convince you of this is by taking a look at the latest edition of Vanity Fair.
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Inside, you'll find a detailed profile of the September cover star, sensitively written by Tressie McMillian Cottom. Combs, who recently neatly deleted his Instagram apart from three new posts related to the VF interview, re-introduced himself to the world on Tuesday with a picture that read, “Welcome to the love era”.
"I've spent the last 10 years in a dark place and repeatedly struggled to find meaning in everything that happens to and around me," he wrote in a subsequent post. “I withdrew from music, moved across the country trying to escape the heartbreak I was feeling. I had to get up from the floor, get up and get closer to GOD! And really find out why I'm here! "
And what's the reason you might be asking? Well, for Combs, that reason has in large part to do with saving the black race. Whether this is expressed in a myriad of personal or professional achievements, like an unspecified five-year plan for the cultural and new music label (more on that later), as he said to Cottom - the main goal is ultimately a higher purpose for yourself and for yourself to achieve for his people himself.
“I feel like God sent me, God, put on my heart, 'What's your goal?' I've looked at all of these things, it's preachers and just different people talking about a purpose because I thought 'Man, the purpose is deep. Have I really found my purpose? I know I am making money and I am successful and I am changing what is called the game, but is that my purpose? And then I really prayed for it and God told me, 'Your purpose is to play a role in saving the black race.'
Hmm While I won't doubt what God said to Brother Love, I can't help but wonder, given His affinity for programs and principles that represent the dreams and aspirations of the life fueled by black capitalism, rather than the true liberation, that of radical reinterpretation - what exactly does the “Save the Black Race” look like? How does that feel? What exactly do we save it from and where or where do we deliver it? More importantly, when it comes to this five year plan - what is the end goal? I don't want to sound cynical, but these are important questions I would like to have answered before signing up for anything.
And before you label me a "hater" or worry about the handful of other critics who might double-take Combs' newfound intentions as I did, you can be assured that the artist formerly known as P. Diddy, has no qualms about his church work - eske undertaking.
Pro Vanity Fair:
I can't get involved in that. I know where my heart is, and you can't just do it with black people alone. You must have all kinds of allies. And that's one thing I'm good at, I'm good at being a unifier, but I'm not going to be in the same room with other tribes protecting themselves and making sure they are straight and not making sure that we are right now. But I'm not a politician either, I'm not trying to be someone's king or dictator. I'm a boy from Harlem who came here to change something. We all have our story. "
Speaking of history, the next chapter in Combs ‘Life will be about reviving his music label. Not specifically Bad Boy (because we all know how it was over there), but a brand new one with a brand new business model entirely focused on R&B.
"Yes, all R&B labels because I feel like R&B has been abandoned and is part of our African American culture," he explained to Cottom. “And I don't sign any artists. Because whoever knows better, does it better. I do 50-50 partnerships with sheer transparency. That's it. [The new label is such that] we can own the genre; We don't own hip-hop right now. We have a chance - and I'll make sure - that we have R&B. "
The full interview with Sean “Love” Combs is available in full in the September issue of Vanity Fair and on vanityfair.com.

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Sean Combs
US-American rapper

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