What Hailey Bieber Learned From "Mistakes" During Rhode Launch

Hailey Bieber is thankful for her rockin' Rhode to thrive in business.
During her speech at the Forbes Under 30 Summit in Detroit, the 25-year-old spoke about the challenges she faced launching her skincare brand, Rhode.
"I'm a crazy perfectionist and I've had to accept the fact that there's no perfect launch that doesn't have its bumps or glitches," Hailey shared Oct. 3. "That was the biggest learning process for me and what I'm learning is that mistakes are really part of the process and you have to accept those mistakes and be able to learn from them in order to actually improve and move your brand forward."
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She continued, "I think our mistakes actually help make us better as people if we choose to learn from them, and I think when you have a brand it helps you create an even better one." to create a brand.”
At the home of Justin Bieber and Hailey Bieber in Beverly Hills
Back in June, just days after Rhodes launched, Hailey was sued for trademark infringement by a fashion company of the same name, founded in 2013.
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In E! News, RHODE founders Purna Khatau and Phoebe Vickers - who cite that their brand has been worn by the likes of Beyoncé, Tracee Ellis Ross and Lupita Nyong'o - explain, "There is no doubt that Ms. Bieber and her companies are the know superior rights of Rhode."
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On July 22, a judge ruled in Hailey's favor over the trademark infringement lawsuit. Despite their legal defeat, RHODE vowed to keep fighting.
"We remain confident in winning the lawsuit," a company spokesman told E! news back then. "'Rhode' is our name and our brand, we built it, and federal and state laws protect it. We ask Hailey to achieve her goals without using the brand name we've built over the past nine years."
For her part, Hailey - who married Justin Bieber in 2018 - previously declared her personal connection to the name Rhode.
"Obviously it's my middle name — it's also my mother's middle name," she said on June 15 during Good Morning America on June 5. “So I wanted there to be that connection to the family lineage. I learned so much about skin care from my mom."
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Hailey Bieber
model
Justin Bieber
Canadian singer-songwriter

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