Yes, Porsche Design has made its own Blackberry

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While the design has been refined over generations, don't buy a Porsche the way it looks. You buy one for how it works. The same goes for a BlackBerry. The BlackBerry is the most popular communication tool among business people around the world and a number of private customers. Like a Porsche, it is more about function than form. So leave it to Porsche Design to improve its style factor.

Porsche Design, which has already made phones itself, is believed to have long been working on a project for Research In Motion, the Canadian company responsible for bringing the addictive device to the world. And here it is.

The co-branding "Porsche Design P'9981 Smartphone from BlackBerry" combines a 1.2 GHz processor, an HD video camera, eight gigabytes of internal (expandable) memory, a QWERTY keyboard and BlackBerry 7 OS in an elegant stainless steel housing Leather floor and a touch screen. A personal concierge service is included in the P'9981, which still doesn't make the estimated $ 2,000 price tag any more reasonable. On the other hand, it's the kind of thing a style-conscious businessman would talk about if he cut you off in his Panamera. Details in the press release after the jump.
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October 27, 2011

Engineered Luxury meets performance
Presentation of the Porsche Design P'9981 smartphone from BlackBerry

Stuttgart / Waterloo / Dubai. Porsche Design and Research In Motion (NASDAQ: RIMM; TSX: RIM) today announced the new elite smartphone Porsche Design P'9981 from BlackBerry®. The first smartphone from the luxury brand was designed by Porsche Design in collaboration with RIM and offers technical luxury and performance.

The Porsche Design P'9981 smartphone from BlackBerry is immediately recognizable as a Porsche Design product. The exclusive material options for this unique smartphone include a forged stainless steel frame, a hand-wrapped leather back, a molded QWERTY keyboard and a crystal clear touch display. The new Porsche Design P'9981 has been adapted inside and out and has an exclusive user interface from Porsche Design and a tailor-made augmented reality app for Wikitude World Browser. It also contains high quality, exclusive PINs that can be used to easily identify another P'9981 smartphone user.

"Porsche Design has been presenting milestone products with iconic style since 1972, and the BlackBerry P'9981 smartphone will be our next milestone," said Dr. Jürgen Gessler, CEO of the Porsche Design Group. "The pure and unmistakable design, paired with authentic materials and an emphasis on the manufacturing process, fits perfectly with our philosophy and complements the product range from Porsche Design."

"This collaboration is based on a shared belief that form is function," said Todd Wood, SVP, industrial design, Research In Motion. "The Porsche Design P'9981 is a really modern luxury smartphone in which the timeless style of Porsche Design meets the incomparable mobile experience of BlackBerry."

Powerful hardware and software
The Porsche Design P'9981 is based on a performance-oriented platform with a 1.2 GHz processor, HD video recording, high-resolution 24-bit graphics and advanced sensors that enable new augmented reality applications. It has 8 GB of integrated memory, which can be expanded up to 40 GB with a micro SD card.

BlackBerry® 7, the operating system for the new Porsche Design P'9981, contains a next-generation BlackBerry® browser with a fast, fluid web browser experience that is one of the best in the industry. Liquid Graphics ™ technology provides an extremely responsive touch experience with incredibly fast and fluid graphics.

The Porsche Design P'9981 has built-in support for NFC (Near Field Communications) which enables many new and exciting functions.

The Porsche Design P'9981 smartphone from BlackBerry will be available in the Porsche Design Store this year.

For more information, visit www.BlackBerry.com/ae/P9981smartphone or www.BlackBerry.com/sa/P9981smartphone.

About Porsche Design
Porsche Design is a luxury brand with a special focus on technically inspired products. The Porsche Design brand was founded in 1972 by Professor Ferdinand Alexander Porsche. The products embody functionality, timelessness and puristic design. They impress with the technical innovations they contain. The product portfolio includes watches, sunglasses, luggage, electronic products, a range of fragrances for men and a sports and fashion collection. All of the brand's products are designed in the Porsche Design Studio in Zell am See, Austria, and are sold worldwide in the brand's own stores, franchise stores, shop-in-shops, quality department stores and exclusive retailers.

About research in motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the wireless industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to communicate with keep people connected and content that matters most during their day. RIM was founded in 1984 and is based in Waterloo, Ontario. The company has offices in North America, Europe, Asia Pacific, and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM).

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